First Retail Tenant at Firefly Park: TYLER'S Sportswear to Open New Store

TYLER'S to Anchor Firefly Park

Wilks Development has exciting news for residents and visitors in Frisco, Texas. The company has secured a deal with TYLER'S, a popular Texas-based sportswear retailer, to lease a significant 16,653 square feet on the ground floor of the Aurora tower, a part of the impressive Firefly Park project. This marks a pivotal moment for the 217-acre development, as TYLER'S becomes the first retail tenant to join the community. The store is anticipated to launch in the Fall of 2027, coinciding with the opening of Phase One of Firefly Park, which will feature not just retail, but also residential and commercial spaces.

The excitement surrounding TYLER'S is palpable. This new location will become the brand's ninth store in Texas, making it a convenient shopping destination for sportswear enthusiasts in the area. As an integral part of the first phase of Firefly Park, which will also include 123,000 square feet of retail space, 420 residential units, and 175,000 square feet of office space, TYLER'S is poised to play a vital role in enhancing the shopping experience within this rapidly developing area.

Kyle Wilks, President and CEO of Wilks Development, expressed his enthusiasm for this partnership. He believes that TYLER'S is an ideal fit for the vision being crafted for Firefly Park, stating, "Their energy and authenticity align with our vision for a highly walkable, nature-forward destination in Frisco's evolving urban landscape." This alignment is crucial as it highlights the community-centric focus of the development, aiming to create a vibrant place where residents and visitors can thrive.

In the words of Dale Grimes, owner of TYLER'S, the new store represents much more than just a retail location. He mentions, "Firefly Park reflects exactly what we look for when opening a TYLER'S in a new community. It is a thoughtfully planned, family-oriented space built around connection and shared experiences, backed by a team whose values align with our own." This sentiment emphasizes the commitment to creating a neighborhood that fosters community engagement and enhances the quality of life for all who live and work there.

Firefly Park, when fully developed, will encompass not only retail shops but also substantial office spaces, hospitality options, and an expansive park that features illuminated art walks, trails, and areas for year-round gatherings. With plans for 4 million square feet of Class A office space, an estimated 400,000 square feet of retail, dining, and entertainment options, as well as 1,200 hotel rooms, 230 townhomes, and nearly 2,000 residential units, the scale of this project signifies a significant investment in the future of Frisco.

As the first retail component of the ambitious project, TYLER'S is set to contribute to the local economy and provide Frisco residents with easy access to stylish sportswear and more. Its opening signifies the beginning of a new chapter for Firefly Park and its vibrant community.

Wilks Development is committed to creating high-quality, community-driven destinations. With their focus on nature and connection within urban settings, the company is only beginning to scratch the surface of what Firefly Park will offer.

For those eager to learn more about Firefly Park, further details and updates can be found at fireflypark.com. In an era where community, accessibility, and sustainability are more important than ever, this project promises to deliver on all fronts, making it not just a destination, but a home for many.

In summary, the arrival of TYLER'S sportswear store at Firefly Park represents a forward-thinking approach to retail and community development. It’s an exciting development for Frisco, as the new store will truly embody the essence of what Firefly Park is all about—creating a space where residents can connect, shop, and enjoy all that the community has to offer.