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Knorr's Friendsgiving Dinner Do-Over Campaign

The holiday season brings joy and togetherness, but for many Zillennials, it also breeds kitchen anxiety. With nearly 40% admitting that Friendsgiving is their only chance to cook for friends and 87% confessing to at least one cooking mishap during special occasions, the pressure is immense. This year, Knorr aims to lighten the load for home cooks with its innovative Friendsgiving Dinner Do-Over campaign.

For the second consecutive year, Knorr is here to support novice cooks who may feel overwhelmed by expectations. The campaign features limited-edition Friendsgiving Dinner Do-Over Kits designed to help kitchen newcomers turn their kitchen flops into culinary delights. The kits come packed with essential tools, including a meat thermometer and measuring spoons, along with flavor-enhancing Knorr products, cooking tips from the Knorr Chefmanship team, and popular recipes like Cheesy Cheddar Mac and Cheese and Lemon Roast Chicken with Potatoes and Shallots.

Empowering Cooks with Confidence

Knorr’s objective is not just to provide ingredients but to empower confidence in the kitchen, reminding home cooks that kitchen fails can be turned into successful dishes. After all, every cooking attempt, successful or not, deserves celebration. Chloe Shih, a well-known content creator and home chef, has partnered with Knorr for this campaign. Known for sharing her own cooking blunders, Shih emphasizes that making mistakes is part of the journey. "We've all had a kitchen moment we wanted to forget, but Knorr has helped me realize that a do-over isn't just possible — it can be fun!" says Shih.

With easy-to-follow recipes, the campaign encourages home cooks to embrace their unique kitchen stories, highlighting that it’s all about having fun while cooking for friends and family. Knorr's products help elevate simple meals into crowd-pleasers, allowing even the most inexperienced cooks to shine during Friendsgiving celebrations.

What’s Inside the Do-Over Kit?

Each Friendsgiving Dinner Do-Over Kit contains essential kitchen tools along with a dash of inspiration:

• - Kitchen Tools: A meat thermometer and measuring spoons for accurate cooking.
• - Hosting Essentials: Bouillon-scented candles to set a festive mood and Knorr-themed playing cards for extra fun while waiting for the feast.
• - Cooking Tips: Expert advice from Knorr’s Chefmanship team, guiding cooks through each recipe.
• - Signature Recipes: Simple yet delightful meals like Cheesy Cheddar Mac and Cheese and Lemon Roast Chicken for memorable gatherings.

Join the Celebration

On October 15, fans will have the opportunity to participate in a giveaway for these special kits. By following Knorr on Instagram, liking the giveaway post, and commenting on why they deserve a Friendsgiving Dinner Do-Over kit, participants can enter to win. C.J. Magwood, Associate Marketing Director for Knorr, states, "We know that holiday cooking can feel intimidating, but with the right flavors and tools, anyone can turn a cooking fail into a Friendsgiving triumph."

To help those ready to redeem their cooking skills, resources for planning a successful dinner do-over can be found on Knorr's official website.

For many, Friendsgiving is not merely about food; it’s a celebration of friendship, an opportunity to connect, and a chance to create meaningful memories. Knorr's Friendsgiving Dinner Do-Over aims to ensure everyone, regardless of their cooking experience, can enjoy the heartwarming moments that define the season.

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Join this exciting campaign, and remember: when it comes to cooking, it’s not about perfection but about sharing love and laughter around the dinner table. Let Knorr's easy recipes and supportive tools help you make this Friendsgiving unforgettable!