#Japan #Zao Town #Kurashi Labo #Danicolor Series

Kurashi Labo's Generous Donation in Zao Town

On November 11, 2025, Kurashi Labo, a company based in Shibuya, Tokyo, made a significant contribution to the community of Zao Town in Miyagi Prefecture. As part of their ongoing commitment to social responsibility, they donated three products from their popular Danicolor series, which has achieved cumulative sales exceeding 3.5 million units. The donation ceremony took place on January 13, 2026, at the Zao Town Hall, attended by company representatives and local officials.



During the ceremony, discussions centered around pressing local issues such as the increasing bear sightings reported in recent news, as well as damage caused by wild boars and monkeys in the area. Participants also exchanged ideas on promoting the region’s unique offerings, including the beloved Furukata Onsen public bath, the delicate traditional Kokeshi dolls, and Zao cheese produced by the Zao Dairy Center, vital to the local culinary culture.

After the ceremony, Kurashi Labo representatives experienced the charm of Zao Town by visiting the Zao Dairy Center and the Miyagi Zao Kokeshi Museum. The Zao Dairy Center is known for its innovative beverage 'Mork', made from whey, a byproduct of cheese manufacturing, among various other delightful products that appeal to both locals and tourists. Notably, 'Mork' has gained such popularity that it often sells out at events.

Local Treasures at the Miyagi Zao Kokeshi Museum

At the Miyagi Zao Kokeshi Museum, visitors can explore over 5,500 traditional Kokeshi dolls, each representing different styles such as 'Furukata' and 'Naruko', symbolizing the region’s artisanal heritage. Amid concerns over a lack of artisans in traditional crafts, local volunteers and Zao Town's community revitalization team are actively working to promote the Kokeshi's cultural significance.

Kurashi Labo's donations were addressed to eight facilities in Zao Town, including preschools and community centers. These products, designed with health-conscious families in mind, utilize the Danicolor and Allergy-Free series, aimed at reducing health risks associated with dust mites, particularly for children and the elderly. The concern around allergens has become increasingly relevant as climate change leads to environmental shifts elevating mite populations, especially during the humid summer months.

Products Offered

• - Danicolor: A dry, flat sheet that captures and eliminates dust mites without harmful chemicals, safe for homes with pets and children.
• - Danicolor Allergy-Free: A spray for bedding and carpets that neutralizes allergens caused by dust mite droppings, made from naturally sourced minerals.
• - Danicolor Natural Mist: A versatile repellent spray for clothing and stuffed animals, utilizing natural ingredients like eucalyptus and lemongrass.

Future Outlook

Kurashi Labo expresses its commitment to continue collaborating with local governments and organizations to enhance living environments through effective pest control and product development. The aim is to foster a society where everyone can enjoy a healthier, more comfortable lifestyle. By empowering communities through direct contributions like these, they reinforce their role as a responsible corporate citizen.

Company Information

Established in February 2020, Kurashi Labo specializes in wholesale and retail business models, integrating solid environmental responsibility within its operations. The head office is located at 1-19-23 Ebisu, Shibuya, Tokyo. For more information, visit their website.

Community Engagement

Zao Town, governed by Mayor Hidetoshi Murakami, boasts rich tourism potential with its winter sports, unique landscapes, and seasonal festivals, affirming its identity as a destination abundant in nature, culture, and cuisine. Through initiatives like Kurashi Labo’s donations, the local community aims to thrive sustainably, preserving its unique heritage while addressing contemporary challenges.