Sierra Nevada Brewing Co. Unveils Limited-Edition Trail Pass Lemon Radler to Honor Conservation Efforts

Sierra Nevada Brewing Co. Unveils Limited-Edition Trail Pass Lemon Radler



Sierra Nevada Brewing Co., renowned for its commitment to quality brewing and environmental sustainability, is celebrating a significant milestone in its partnership with the Trust for Public Land (TPL) through the release of a limited-edition non-alcoholic brew: Trail Pass Lemon Radler. This new ale is not just a refreshing drink but also a testament to the brewery's dedication to land conservation and community support.

Since 2022, Sierra Nevada has collaborated with TPL to preserve vital landscapes across California. Jeffrey Danter, the Chief Program Officer at TPL, emphasized the shared commitment to the outdoors that forms the backbone of this partnership. In the landscapes they’ve protected, from the breathtaking Trinity Alps to the scenic North Fork of the American River, both organizations have worked tirelessly to enhance public access and safeguard watersheds, creating spaces that bring joy and relaxation to people.

With nearly $1 million invested in various conservation projects, Sierra Nevada has successfully aided in protecting over 16,000 acres of wild California terrains, with future plans to expand this figure to an additional 68,000 acres through more initiatives. Their projects aren’t just about conservation; they also focus on ensuring the public has access to these beautiful natural spaces. The completed projects listed include notable sites such as the Girard Ridge and the Pines to Mines area, all contributing to a rich network of trails and unspoiled wilderness.

Mandi McKay, the Chief Sustainability Impact Officer at Sierra Nevada Brewing Co., praised TPL’s holistic approach to conservation, which encompasses not just land protection but also public access and climate resilience. This multi-faceted strategy aligns perfectly with Sierra Nevada's mission, which was inspired by nature itself. This co-branded brew, Trail Pass Lemon Radler, serves as a celebratory milestone for their collaborative efforts and aims to complement the exhilarating summer trail experiences many enjoy.

The Trail Pass Lemon Radler is a tart and crisp ale, perfect for those warm days when a refreshing beverage is a must. With an ABV of less than 0.5%, it's suitable for anyone to enjoy, whether on a trail or relaxing at home. Packaged in 6-packs of 12-ounce cans, it’s priced at an MSRP of $11.99 and will be available at Sierra Nevada’s gift shops, both online and at their brewing locations in Chico, California, and Mills River, North Carolina.

Through this product launch, Sierra Nevada Brewing Co. not only invites customers to enjoy a refreshing drink but also educates them about the importance of conservation efforts. By purchasing this limited-edition brew, consumers can directly support TPL's ongoing work to maintain and protect California's treasured landscapes. The dedication and financial contributions showcased through this partnership highlight the brewery's belief in giving back to the community and the environment, a principle that resonates well with today’s sustainably-minded consumers.

In conclusion, the Trail Pass Lemon Radler is more than just a beverage; it’s a celebration of partnership and shared values between Sierra Nevada Brewing Co. and the Trust for Public Land. As customers raise a can of this exquisite ale, they raise awareness for the critical conservation work happening all around them, making every sip a small step towards preserving the planet’s natural beauty. Enjoying a brew has never felt so meaningful, and Sierra Nevada invites everyone to join the movement towards environmental stewardship while indulging in a deliciously crafted beverage.

Topics Consumer Products & Retail)

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