New Expert Eel Specialty Store Opens Near Kasai Station with a Unique Concept
Unagi no Naruse, the eel specialty restaurant, officially launched on May 31 near Kasai Station, bringing an authentic eel dining experience to the local community. Operated under the franchise model by Franchise Business Incubation Co., Ltd., the restaurant embraces the slogan "Delicious Eel for Everyone!" This new establishment aims to popularize eel dishes among people of all ages, from families with children to seniors looking for a comforting meal.
The restaurant experience is designed to be inviting and accessible, emphasizing the importance of making eel dishes, particularly unajuu (grilled eel rice), a regular part of the local dining scene. Since the opening of their Yokohama branch in September 2022, Unagi no Naruse has rapidly expanded its franchise, surpassing 390 locations in just over a year by February 2023. The brand's focus on strategic placement in residential neighborhoods rather than prime commercial areas allows for a more intimate connection with the community, encouraging customers to come in for a casual dining experience during lunch and dinner hours, which are optimized for local dining trends.
Highlighting their unique selling proposition, Unagi no Naruse offers a balance between the fluffy texture characteristic of Kanto-style grilled eel and the crispy texture of the Kansai style, creating a delightful culinary experience. Furthermore, customers can customize their sauce, known as 'oi tare', to suit their taste, ensuring that everyone leaves satisfied.
1. Carefully Selected Eels: The restaurant sources its eels from reputable farms adhering to ISO standards and HACCP guidelines, ensuring that customers enjoy the best quality eels in every season. The feeds are meticulously selected to suit the modern Japanese palate.
2. Efficient Service: With an emphasis on speed without sacrificing quality, Unagi no Naruse has succeeded in reducing the wait time for dishes from 20–30 minutes typical in old-school restaurants to about 10 minutes. They also offer the convenience of takeout, allowing busy customers to enjoy their meals on the go.
3. Generous Portions at Reasonable Prices: The restaurant prides itself on affordability, offering eel dishes at approximately half the price of traditional eateries while providing 1.5 times the amount of eel based on weight comparisons—an attractive option for those who wish to enjoy delicious eel without breaking the bank.
Unagi no Naruse is set to feature on various television programs, with significant broadcasts including:
Company Name: Franchise Business Incubation Co., Ltd.
CEO: Masahiro Yamamoto
Headquarters: 2-1-3 Sakuramachi, Imazu-cho, Takashima City, Shiga Prefecture
Tokyo Office: 6F Aoyama Marutake Building, 36 Minami Aoyama 3-chome, Minato-ku, Tokyo
Established: September 20, 2020
Employees: 100 (including part-time staff)
Website: FBI Consulting
Business Focus: Supporting franchise headquarters, developing franchise systems, consulting on launching FC brands, and assisting franchisees in funding.
In conclusion, Unagi no Naruse is set to redefine the eel dining experience in Tokyo with its unique approach and dedication to quality, making it a must-visit for both locals and visitors.
The restaurant experience is designed to be inviting and accessible, emphasizing the importance of making eel dishes, particularly unajuu (grilled eel rice), a regular part of the local dining scene. Since the opening of their Yokohama branch in September 2022, Unagi no Naruse has rapidly expanded its franchise, surpassing 390 locations in just over a year by February 2023. The brand's focus on strategic placement in residential neighborhoods rather than prime commercial areas allows for a more intimate connection with the community, encouraging customers to come in for a casual dining experience during lunch and dinner hours, which are optimized for local dining trends.
Highlighting their unique selling proposition, Unagi no Naruse offers a balance between the fluffy texture characteristic of Kanto-style grilled eel and the crispy texture of the Kansai style, creating a delightful culinary experience. Furthermore, customers can customize their sauce, known as 'oi tare', to suit their taste, ensuring that everyone leaves satisfied.
Unagi no Naruse Kasai Station Branch Details
- - Name: Unagi no Naruse Kasai Station Branch
- - Address: 1F Stella Sugon Building, 6-15-2 Higashikasai, Edogawa-ku, Tokyo
- - Access: 3-minute walk from Kasai Station on the Tozai Line
- - Phone: 080-3709-6152
- - Hours: 11:00 – 14:00 / 17:00 – 20:00
- - Seats: 21
- - Parking: None
- - Website: Unagi no Naruse
Features of Unagi no Naruse
1. Carefully Selected Eels: The restaurant sources its eels from reputable farms adhering to ISO standards and HACCP guidelines, ensuring that customers enjoy the best quality eels in every season. The feeds are meticulously selected to suit the modern Japanese palate.
2. Efficient Service: With an emphasis on speed without sacrificing quality, Unagi no Naruse has succeeded in reducing the wait time for dishes from 20–30 minutes typical in old-school restaurants to about 10 minutes. They also offer the convenience of takeout, allowing busy customers to enjoy their meals on the go.
3. Generous Portions at Reasonable Prices: The restaurant prides itself on affordability, offering eel dishes at approximately half the price of traditional eateries while providing 1.5 times the amount of eel based on weight comparisons—an attractive option for those who wish to enjoy delicious eel without breaking the bank.
Main Menu
- - Unajuu (Regular): ¥1,600
- - Unajuu (Superior): ¥1,900
- - Unajuu (Special Superior): ¥3,400
Media Coverage
Unagi no Naruse is set to feature on various television programs, with significant broadcasts including:
- - 2024-09-19 on TV Tokyo's "Cambrian Palace"
- - 2025-01-24 on Chiba TV's "Chiba Asa Live Morning Compass"
- - 2025-01-31 on Yamaguchi Asahi Broadcasting’s "[Live] YOU! Doki!"
- - 2025-01-31 on Shizuoka Daiichi Television’s "every. Shizuoka"
- - 2025-02-09 on TBS’s "Sakaguchi & Sashihara’s Non-Collapse Store"
- - 2025-02-21 on Fuji TV’s "Mezamashi 8"
- - 2025-02-24 on Fuji TV’s "Nonstop!"
Company Background
Company Name: Franchise Business Incubation Co., Ltd.
CEO: Masahiro Yamamoto
Headquarters: 2-1-3 Sakuramachi, Imazu-cho, Takashima City, Shiga Prefecture
Tokyo Office: 6F Aoyama Marutake Building, 36 Minami Aoyama 3-chome, Minato-ku, Tokyo
Established: September 20, 2020
Employees: 100 (including part-time staff)
Website: FBI Consulting
Business Focus: Supporting franchise headquarters, developing franchise systems, consulting on launching FC brands, and assisting franchisees in funding.
In conclusion, Unagi no Naruse is set to redefine the eel dining experience in Tokyo with its unique approach and dedication to quality, making it a must-visit for both locals and visitors.
Topics Consumer Products & Retail）
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