Kate Spade New York's Fall 2025 Campaign: A Celebration of Togetherness with Artists Charli D'Amelio and Ice Spice

Kate Spade New York Unveils Exciting Fall 2025 Campaign

In a vibrant showcase of friendship and connection, Kate Spade New York has officially launched its global brand campaign for Fall 2025 titled "Spark Something Beautiful." This initiative highlights the alluring bond between friends while reintroducing the famous Gen Z duo—Grammy-nominated artist Ice Spice and social media sensation Charli D'Amelio—along with the talented singer-songwriter Laufey and model Reign Judge. Under the new leadership of CEO Eva Erdmann, the campaign embraces a refreshed aesthetic aimed at resonating with the younger generation, celebrating the beauty found in moments spent together.

Set against the lively streets of New York City, the campaign begins with our protagonist as she walks through a bustling urban environment alone. However, as her friends join her at a crosswalk, their collective energy transforms the mundane moment into an extraordinary celebration of togetherness. This concept perfectly encapsulates Kate Spade New York's belief that shared moments can spark joy and create something truly beautiful.

Kaisy Mae O'Reilly, Senior Vice President of Marketing at Kate Spade New York, expressed the philosophy behind the campaign: "The little moments shared together truly brighten life. Just like our Duo Bag, our campaign stars exemplify versatility and uniqueness, shimmering the most when they unite. At its core, this campaign emphasizes the power of mutual support and how it can elevate even the simplest encounters into spectacular experiences."

Newly introduced into the campaign lineup, Laufey dazzles audiences with her wit, charm, and artistic expressions, all of which resonate significantly with the Gen Z crowd. Reflecting on her involvement, Laufey remarked, "Music has always been about connecting with others for me, whether it's with an audience or those close to my heart. I am thrilled to participate in this Kate Spade New York campaign because it encapsulates the beauty of small moments of togetherness. A simple act like crossing the street can be magical when shared with friends."

The iconic duo of Ice Spice and Charli D'Amelio continues to embody the campaign's message, each bringing their individual flair while representing the theme of camaraderie. Ice Spice shared, "I've long admired Kate Spade New York for blending boldness with universal appeal. Being part of this campaign felt like a natural fit; it's about those who bring joy and inspiration into your life, especially your friends. They are the unsung heroes behind every successful woman, always cheering you on."

Charli D'Amelio echoed similar sentiments, stating, "It's wonderful to collaborate with Kate Spade New York again. This campaign's celebration of togetherness is personal to me because my friends are my rock, grounding me through my career's most hectic moments. They keep me aligned with what truly matters. It's heartwarming to see Kate Spade New York spotlighting that our lives are better together."

At the centerpiece of the Fall campaign is the Duo Bag, touted as an essential accessory for the modern woman. This versatile bag can be styled in four different ways: as a shoulder bag, a crossbody, a clutch, or a belt bag. The Fall/Holiday 2025 collection introduces the Duo in attractive color options such as Cashew Milk, Black, Leopard Multi, and more. With prices ranging from $298 to $348, new styles will be continuously introduced throughout the season across Kate Spade New York stores and online.

Shoppers can access the Fall 2025 collection starting from September 23, 2025, with new styles added progressively throughout the season. This exciting campaign will be visible across Kate Spade New York's platforms until February 2026, allowing fans and newcomers alike to enjoy the charm and creativity behind the collection.

Through this campaign, Kate Spade New York not only celebrates its legacy of joy and optimism but also engages with a contemporary audience that values connection and creativity—making the ordinary extraordinary in their lives.

About Kate Spade New York

Founded in 1993, Kate Spade New York started with six essential handbags and has evolved into a global lifestyle brand characterized by color, wit, and femininity. As it continues to innovate, the brand embraces communities of women worldwide, encouraging them to embrace their perfectly imperfect lives.