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Experience Japan's Best Rice Flour Dishes at the National Gourmet Fair!

The Rice and Rice Flour Consumption Promotion Project Office has launched the "National Gourmet Fair," a captivating event featuring over 1,180 eateries across the country. From November 1 to November 30, 2025, food enthusiasts will have the unique opportunity to explore popular local establishments while appreciating the versatility of rice flour in various dishes. This fair aims to introduce attendees to the allure of rice flour cuisine, leveraging the rising interest in gluten-free options.

Highlights of the National Gourmet Fair

The fair offers a myriad of walking routes designed to showcase the best rice flour dishes unique to different regions of Japan. Each route is tailored to highlight local specialties, providing a delightful culinary journey.

1. Hokkaido: Explore Family-Friendly Rice Flour Cuisine

In the picturesque region of Hokkaido, known for its bountiful produce, families can indulge in a variety of rice noodle dishes. The recommended route includes:

• - Rice Noodle Comen: Enjoy a Hokkaido beef sukiyaki bowl for ¥1,380 in Sapporo.
• - SAPEUR Café Creperiz: Treat yourself to a chocolate banana pancake for ¥850 in Shiroishi.
• - Genmai Udon: Dive into a soy milk tantan udon for ¥1,650 in Sapporo’s central district.

Together, these dishes offer a tasty overview of Hokkaido's rich culinary landscape.

2. Kanagawa: A Health-Conscious Gourmet Route for Women

Famous for its tourist attractions like Yokohama and Kamakura, Kanagawa has curated a route to delight women with scenic spots and scrumptious rice flour treats.

• - & Yogurt Yokohama: Savor a peanut cream delight for ¥880.
• - Café Cocopelli: Relish buttery pancakes for ¥1,450.
• - Seaside Cafe & Bar ARCH: Feast on a carbonara rice flour pizza for ¥1,518, combining health and taste perfectly.

3. Tokyo: A Sweet Rice Flour Café Journey

In the vibrant areas of Harajuku and Aoyama, the route centers around rice flour-based desserts such as:

• - Sincere Garden Café: Gluten-free banana cake for ¥1,100.
• - YURINAN: Matcha strawberry dorayaki for ¥800.
• - L for You Aoyama: Enjoy a chlorella & red bean pound cake with ice cream for ¥1,210.

This route promotes a healthy yet indulgent dessert experience.

4. Niigata: Taste the Local Soul Food

Known for its rice, Niigata offers a unique route that features:

• - BAKE UP: Try the original Niigata soy sauce fried chicken for ¥700.
• - Wa・Italian Daisuke: Don’t miss their Niigata-style fried chicken for ¥869.
• - Farm Table Suzu: Indulge in their rice flour fried chicken platter for ¥1,750.

Perfect for lunch or drinks, this selection highlights the savory depth of local fare.

5. Osaka: A Variety of Rice Flour Noodle Dishes

Known for its street food culture, Osaka boasts a delectable noodle route featuring:

• - Gluten-Free Ramen Shop RYU-Gu: Try their chicken broth noodle soup for ¥1,500.
• - Handmade Udon Koubou Hachiman: Delight in their rice flour katsu udon for ¥1,200.
• - Ōrai Shokudou TANAKA: Enjoy their seasonal pasta with mackerel and mushrooms for ¥1,180.

Each dish pays homage to Osaka’s rich food heritage.

6. Hakata: A Global Adventure through Rice Flour

Embark on a journey through global rice flour flavors, starting with:

• - LOTUS PALACE: Treat yourself to shrimp banh khot for ¥1,650.
• - DANNY CHURROS: Indulge in a churro dog for ¥600, perfect for a snack.
• - Rejoyce: Finally, enjoy a wagyu keema curry for ¥1,500, celebrating the global versatility of rice flour.

Famous Chain Rice Flour Dishes

Beyond the walking routes, the event features an exciting lineup of rice flour dishes available at renowned chains, ensuring a broad selection of flavors for all visitors. Whether it's trending rice flour bagels, churros, or more, there are plenty of options to choose from while enjoying the fair.

Conclusion

The National Gourmet Fair not only celebrates diverse rice flour dishes but also emphasizes the importance of rice consumption in Japan, underlining food security and sustainability. Take this chance to discover new culinary delights, appreciate regional specialties, and connect with fellow food lovers across Japan. Enjoy the flavors of rice flour cuisine at this not-to-miss event!