#Japan #Tokyo #Ikebukuro #Yakiniku #Matsusaka Beef

Special Campaign: Exclusive September Menu

This September, Matsusaka Beef Yakiniku is hosting an exclusive behind-the-scenes menu campaign, located just a minute's walk from Ikebukuro Station, on the 7th floor of Yamada Denki LABI 1. Run by Demic Corporation, which has its headquarters in Nishinomiya, Hyogo, this campaign invites customers who follow the restaurant on Instagram or make reservations to enjoy a special dish not typically found on the regular menu. This unique surprise will be different each day, making it an exciting experience for every diner.

Details of the Exclusive Menu Campaign

The campaign runs from September 1 to September 30, 2025. On offer is a 'hidden menu' featuring premium cuts of lean meat and rare parts of the cow, all available for free to eligible customers.

• - Eligibility: Follow on Instagram or make a prior reservation.
• - Conditions: One dish per group. Available during all service hours. Please inform the staff about the deal at the time of reservation. Supplies are limited, so be sure to join us!

A Taste of Matsusaka Beef Hormone

Matsusaka Beef Hormone is a delicacy derived from Matsusaka beef internal organs, renowned for its superior fat quality. These parts are particularly delicate and have a low melting point, which means their flavor can deteriorate over time. As such, they are rarely available outside the region, making them a prized commodity. By purchasing whole Matsusaka cattle with identification numbers, this restaurant brings these rare cuts to the table at reasonable prices.

Popular Course Selections at Matsusaka Beef Hormone

In addition to the exclusive behind-the-scenes menu, Matsusaka Beef Hormone offers various courses catering to different occasions:
1. Luxury Course: Enjoy the "Matsusaka Beef Delight Course" for ¥11,000 (tax included), featuring a comprehensive selection of popular items, including blush beef mixed grill and tail soup.
2. Affordable Option: The "Matsusaka Beef Hormone Trial Course" is priced at ¥8,800 (tax included) and is centered around the favorite Hormone mix.
3. Premium Experience: The "Matsusaka Beef Royal Course" offers an exquisite selection of beef cuts, including sirloin prepared in sukiyaki style, for ¥11,000 (tax included), featuring a satisfying experience with a full 14-course meal.
4. Top Tier Delight: For something truly special, try the "Matsusaka Beef Hormone Appreciation Course" at ¥13,200 (tax included), showcasing a variety of hormone dishes, appetizers, and sumptuous treats.

Featured Menu Items

• - Matsusaka Selected Hormone Mix: Savor a luxurious selection of Matsusaka beef hormones including shortribs and other delicacies, marinated in our original flavorful salt sauce. Priced at ¥3,278 (tax included).
• - Limited Quantity Matsusaka Beef Tongue: A truly rare find, tender and exquisitely fatty, available at ¥7,678 (tax included).
• - Morioka Cold Noodles: This dish started as a limited offer but is now a regular menu item due to its popularity. It pairs deliciously with Matsusaka beef hormone and is priced at ¥1,518 (tax included) for regular and ¥990 (tax included) for half size.

The Atmosphere at Matsusaka Beef Yakiniku

Located within a minute’s walk from Ikebukuro Station, Matsusaka Beef Yakiniku benefits from a picturesque backdrop of bygone Japanese culture with a modern twist. The entrance boasts traditional lanterns and signage, giving a distinct impression of a specialist Matsusaka beef restaurant.

Inside, two seating styles are available: a cozy, modern Japanese space with a warm wooden finish and a chic black decor that fosters concentration on your meal. Alternatively, the table area features colorful pop art, creating an inviting atmosphere perfect for lively gatherings.

Store Information

• - Name: Matsusaka Beef Yakiniku Hormone
• - Hours:

- Mon-Thurs: 11:00 AM - 3:00 PM (Last Order 2:00 PM)
- Fri: 11:00 AM - 3:00 PM (Last Order 2:00 PM), 5:00 PM - 11:00 PM
- Sat: 11:00 AM - 11:00 PM
- Sun/Holidays: 11:00 AM - 10:00 PM

• - Address: 1-5-7 Higashi-Ikebukuro, Toshima-ku, Tokyo, on the 7th floor of LABI1 LIFE SELECT Ikebukuro
• - Holiday: Open year-round, with irregular days off (e.g., New Year's Day)
• - Phone Number: 03-5944-9989
• - Website: Official Website
• - Instagram: Follow Us

Join us for this exclusive September campaign and relish the exquisite taste of Matsusaka beef!