#Poland #Kraków #Forrester Wave #Comarch #Loyalty Platforms

Comarch's Outstanding Recognition in the Loyalty Platforms Landscape

In an age where customer loyalty drives business success, companies worldwide are constantly searching for effective strategies to engage their clientele. Recognizing this need, Comarch, a global provider of IT solutions and services, has just received significant acclaim for its excellence in loyalty platforms. According to the recent Q4 2025 report published by Forrester Research, Comarch has positioned itself as a formidable player in the loyalty software space, demonstrating remarkable capabilities that cater to diverse business requirements.

The Forrester Wave™ report, authored by John Pedini, meticulously assesses major providers in the loyalty software arena. It serves as a guide for businesses endeavoring to select the right partner to enhance their customer engagement initiatives. Comarch has been praised for its strategic vision that aligns seamlessly with the unique demands of multinational and multi-brand corporations. The report specifically highlights Comarch's expertise in industries such as airlines, fuel trading, and financial services, where customer loyalty is paramount.

One of the standout features from the evaluation was Comarch’s unique perspective on loyalty technology. Forrester noted that Comarch views loyalty as a critical catalyst for enhancing customer experience and optimizing marketing technology strategies. This insight has shaped Comarch's product roadmap, which emphasizes automation, artificial intelligence (AI), and modularity. By focusing on these elements, Comarch ensures that its loyalty solutions can adapt to the ever-evolving business landscape.

Moreover, Comarch excelled in the community engagement criterion, receiving the highest possible rating. The Forrester report commended Comarch for its vibrant live event program and a robust online community that promotes learning and the exchange of best practices. This strong community support empowers users to maximize the potential of Comarch's loyalty platforms, fostering a collaborative environment for innovation and improvement.

Sami Nachawati, Comarch's Director of Consulting Services, stated, “We believe that our ranking in the Forrester Wave evaluation reflects our unwavering commitment to technical excellence and strategic alignment with the evolving needs of global enterprises.” He further emphasized the company's dedication to harnessing AI and ensuring a highly configurable modular platform, providing clients with the necessary agility to deliver superior customer experiences.

For those interested in delving deeper into the findings, the complete Forrester Wave™ report is accessible online. It elaborates on Comarch's positioning and provides in-depth insights into the capabilities of various loyalty platform providers. To access the full report, visit: Comarch Loyalty Platforms Report.

It is noteworthy that Forrester does not favor any single company, product, or service featured in its research publications. The opinions within the report are based on the most reliable resources available and reflect ongoing evaluations that may change over time. For more details about Forrester’s research objectivity, the relevant documentation can be found here.

About Comarch

Founded in 1993 in Krakow, Poland, Comarch has established itself as one of Europe's largest IT firms, delivering projects for major brands across various sectors. Thousands of well-known companies spanning over 100 countries on six continents, including Allianz, BP, and T-Mobile, have benefitted from Comarch's innovative services. As the demand for effective customer engagement solutions escalates, Comarch’s recognition in the Forrester Wave report solidifies its reputation as a leader in the loyalty platform domain, underlining its commitment to excellence in technology and strategic customer alignment.