#USA #Los Angeles #Being Frenshe #Ashley Tisdale #Lip Care

Being Frenshe Expands Into the Lip Care Domain

On August 18, 2025, the innovative wellness brand, Being Frenshe, founded by actress and entrepreneur Ashley Tisdale, will unveil its latest venture into lip wellness. Known for its uplifting fragrances and self-care essentials, the brand is set to expand its product offerings with a thoughtfully curated Lip Wellness Collection. This new collection aims to incorporate Tisdale's philosophy of mood-enhancing self-care into a daily ritual for everyone.

The Concept Behind Lip Wellness

Ashley Tisdale drew inspiration for this collection from her personal wellness journey. Her vision is rooted in making self-care more approachable and meaningful for individuals. Tisdale asserts, “Lips are one of the most delicate parts of the skin and deserve the same thoughtful care you give the rest of your body.” This sentiment echoes throughout the collection, which reimagines familiar, feel-good scents into products that are not only portable but also personal.

Products That Nourish the Lips and Uplift the Mood

The Lip Wellness Collection comprises two distinct products designed to provide both nourishment and emotional well-being through scent, powered by the brand's proprietary MoodScience™ Scent Technology. This technology aims to enhance emotional health by creating an immersive sensory experience.

1. Restoring Lip Balm: This luxurious balm boasts a rich, buttery texture and is formulated with skin-loving ingredients including peptides and cupuaçu butter. It comes in four signature fragrances: Cashmere Vanilla, Solar Fleur, Moon Milk, and Lavender Cloud. Each fragrance is designed to evoke feelings of relaxation and joy while deeply moisturizing and softening dry lips.

2. Nourishing Lip Mask: Designed as an overnight treatment, this rich mask is infused with magnesium and vitamin E. It aims to restore and replenish the lips while you enjoy a restorative night's sleep. The lip mask will be available in the same captivating scents of Cashmere Vanilla and Lavender Cloud.

Both products are affordably priced under $14, reinforcing Being Frenshe's mission to make self-care accessible to everyone. The entire collection will be available exclusively at Target stores across the nation and online at Target.com.

A Natural Next Step for Being Frenshe

Piyush Jain, the CEO of Maesa, the brand incubator behind Being Frenshe, expressed excitement about this new product line. According to Jain, “Introducing Lip Wellness is a natural next step for Being Frenshe as the brand continues to expand its vision of accessible, everyday wellness.” The addition of lip care to the brand’s portfolio provides consumers with an opportunity to integrate self-care into their routines in a meaningful way.

Lip care is particularly special as it is a daily ritual for many people. The collection is crafted to foster emotional connections through delightful scents that enhance the simple act of applying lip balm or mask. “We’ve always believed in turning everyday moments into something more meaningful,” Tisdale remarked. This sentiment underscores the idea that self-care can be compact and impactful with the right products.

About Being Frenshe

Founded by Ashley Tisdale, Being Frenshe is dedicated to transforming ordinary moments into enriching self-care rituals through the use of scent. Its products are guided by the science of scent and are formulated to seamlessly integrate wellness into consumers' daily lives. With a focus on clean ingredients powered by mood-enhancing technology, Being Frenshe seeks to deliver effective solutions that resonate emotionally with its users.

For more details about the Lip Wellness Collection or other products offered by Being Frenshe, follow the brand on social media or visit their website.

About Maesa

Maesa is revolutionizing the beauty and wellness industries by nurturing and expanding innovative brands. With a wide array of product offerings and an emphasis on meeting consumer needs, Maesa is positioned to create and promote brands that inspire, connect, and ignite creativity. The portfolio includes various brands, each designed to address the unique needs of the market effectively.

Being Frenshe, along with its new Lip Wellness Collection, is set to redefine how we view daily self-care—making it not just a routine, but an experience to cherish.