#Japan #Tokyo #Domino's Pizza #Neuroscience #Pizza Series

Domino's Pizza Hits Milestone with 'More Series'

Domino's Pizza Japan, a leader in the pizza delivery market, recently celebrated a remarkable achievement: the 'More Series' has surpassed 1.4 million sales. This series was born from the desire to indulge customers with an abundance of flavors and ingredients. With up to 1.5 times more mozzarella cheese and toppings that can be increased by 1.5 to 2 times, it perfectly matches the appetite that autumn brings.

In an effort to honor this accomplishment, a web video titled "Pizza Neuroscience: Why Can’t Humanity Resist Pizza?" was released. In the video, renowned neuroscientist Dr. Toshiyuki Sawaguchi explains how pizza evokes pleasure and happiness from a scientific perspective, offering audiences a unique insight into why pizza has such a stronghold over our brains.

The 'More Series' promises an exceptional experience, serving as the optimal food choice for the fall season filled with delicious flavors that captivate both the heart and the stomach. With flavors designed to satisfy cravings, pizza lovers can immerse themselves in this rich culinary experience.

The beloved 'More Series,' initially launched between October 2024 to March 2025, is making a comeback from August 23 to November 16, 2025, in response to customers’ demands for its return. Thanks to widespread support, this series has achieved cumulative sales of 1.4 million. Each pizza boasts 1.5 times the normal amount of mozzarella cheese and increased quantities of popular toppings like meat and shrimp, making it a hearty treat.

As we enjoy this season of harvest, the 'More Series' invites customers to relish its decadent offerings. What better way to indulge during the season than with pizzas loaded with melted cheese and gourmet toppings?

Insights from Neuroscience

The newly released web video, commemorating the 1.4 million sales milestone, features Dr. Sawaguchi delving deep into the pleasures associated with eating pizza. According to him, pizza profoundly engages our brains and evokes pure bliss. The alluring color combinations of pizza stimulate our visual senses, generating excitement even before that first bite. Moreover, the brain's preference for novelty means that the diverse flavors, textures, and aromas of pizza keep us entertained and satisfied.

With the 'More Series' increasing mozzarella by 1.5 times and some toppings by up to two times, it is truly a gourmet experience that exemplifies pleasure in food—perfectly aligned with Dr. Sawaguchi's “Pleasure Equation.” After watching the engaging video, start your own journey of pizza enjoyment with the 'More Series' and experience first-hand why it's so hard to resist!

Overview of the Web Video

• - Title: "Pizza Neuroscience: Why Can’t Humanity Resist Pizza?"
• - Release Date: October 1, 2025
• - Watch it here: Watch Video

Introduction to the 'More Series'

Available from August 23, 2025, to November 16, 2025, the 'More Series' combines abundance with quality, offering various options:

• - More Quattro: A luxurious combination of four different pizzas that showcase generous servings of toppings.
• - More Gig Meat: Packed with a generous mix of meats, delivering rich, meaty flavors.
• - More Domino Deluxe: A beloved classic enhanced with 1.5 times more cheese and toppings.
• - More Garlic Shrimp: Featuring double the shrimp for a lavish seaside experience.
• - More Margherita: Enjoy twice the cherry tomatoes for an irresistible sweetness.

Domino’s Pizza has paved the way in Japan as the first pizza delivery chain, beginning its journey on September 30, 1985. As it continues to innovate and fulfill customer desires, this milestone is a testament to the company’s commitment to providing happiness through each carefully crafted pizza.

Join in celebrating this achievement and experience the unique flavors of the 'More Series' while rushing through this enticing season of fall! Don’t miss out on this opportunity to enjoy Domino’s standout pizzas that have captured the hearts of many.