COSRX Breaks New Ground at Paris Fashion Week as First Korean Brand in Main Season Sponsorship
Paris Fashion Week has always been a prestigious platform where the latest trends in fashion converge, and this year, cosmetic brand COSRX has added another layer of excitement by becoming the first Korean skincare and haircare brand to officially sponsor the main season of this illustrious event. Following a successful backstage debut earlier this year, COSRX teamed up with the international artist agency RAVE to sponsor two highly anticipated fashion shows: Courrèges and Caroline Hu. These collaborations not only underscored the brand's commitment to elevating beauty standards in fashion but also marked a significant milestone in the recognition of Korean beauty products on a global stage.
During the weekend of September 30 to October 1, COSRX provided backstage teams with their renowned skincare staples and newly launched haircare innovations. The collaboration saw models being pampered with COSRX's products, ensuring they were ready to dazzle on the runway, thanks to the efforts of acclaimed makeup artist Thomas de Kluyver and renowned hairstylist Eugene Souleiman.
A representative from COSRX proudly proclaimed, "Fashion Week is a true global stage, and we are proud to once again support its backstage teams — this time with both our core skincare heroes and our newest PEPTIDE-132 haircare trinity." This sentiment reflects not only the brand's dedication to innovation but also the growing trust that industry professionals have in COSRX products. The fact that this is the first Korean brand to step into this role in the 53-year history of Paris Fashion Week highlights a cultural and industry breakthrough, signaling a momentous entry for K-beauty into the core of global fashion.
At Courrèges, known for its bold aesthetic and modern silhouettes, Thomas de Kluyver used a variety of COSRX's skincare products to create an ethereal glow on the models. Products featured included the 6 Peptide Skin Booster Serum, which firms and hydrates the skin; the Peptide Collagen Hydrogel Eye Patch, which revives tired eyes; and the Ceramide Skin Barrier Moisturizer, which locks in hydration while soothing the skin. These skincare essentials ensured that models had a radiant, makeup-ready appearance that captivated the audience under the dazzling lights of the runway.
Moving over to the haircare realm, COSRX showcased its innovative PEPTIDE-132 Hair Care line for the first time at Paris Fashion Week, aiming to achieve glossy and resilient hairstyles that could endure the rigors of high-stakes runway presentations. Under Eugene Souleiman’s expert direction, models were transformed using three cornerstone products: the PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo, which reinforces damaged strands; the Ultra Perfect Hair Bonding Treatment, focusing on mid-lengths to ends; and the Ultra Perfect Hair Bonding Oil Serum for added shine and strength.
COSRX's participation at Paris Fashion Week represents a significant evolution from being a K-beauty bestseller to becoming a trusted partner for professionals globally. The brand's ability to support high-profile runway shows with effective skincare and haircare solutions demonstrates not just their products' quality but also a strategic shift in the beauty landscape, promoting a dialogue between Eastern and Western beauty standards. As COSRX takes its rightful place at one of the world's most illustrious fashion events, it paves the way for greater acceptance and integration of K-beauty in international markets, reflecting a broader cultural shift.
Founded in 2013, COSRX has gained recognition for its 'essentials-only' approach, focusing on effective ingredients paired with concentrated formulas at accessible prices. With a commitment to deliver only what is necessary for keen skincare consumers, COSRX has positioned itself as a beacon of innovation in beauty, trusted by millions worldwide. As the world holds its breath for the next season of fashion, COSRX's contributions at Paris Fashion Week will surely resonate in beauty discussions for years to come.
During the weekend of September 30 to October 1, COSRX provided backstage teams with their renowned skincare staples and newly launched haircare innovations. The collaboration saw models being pampered with COSRX's products, ensuring they were ready to dazzle on the runway, thanks to the efforts of acclaimed makeup artist Thomas de Kluyver and renowned hairstylist Eugene Souleiman.
The Game-Changing Role of COSRX at Fashion Week
A representative from COSRX proudly proclaimed, "Fashion Week is a true global stage, and we are proud to once again support its backstage teams — this time with both our core skincare heroes and our newest PEPTIDE-132 haircare trinity." This sentiment reflects not only the brand's dedication to innovation but also the growing trust that industry professionals have in COSRX products. The fact that this is the first Korean brand to step into this role in the 53-year history of Paris Fashion Week highlights a cultural and industry breakthrough, signaling a momentous entry for K-beauty into the core of global fashion.
At Courrèges, known for its bold aesthetic and modern silhouettes, Thomas de Kluyver used a variety of COSRX's skincare products to create an ethereal glow on the models. Products featured included the 6 Peptide Skin Booster Serum, which firms and hydrates the skin; the Peptide Collagen Hydrogel Eye Patch, which revives tired eyes; and the Ceramide Skin Barrier Moisturizer, which locks in hydration while soothing the skin. These skincare essentials ensured that models had a radiant, makeup-ready appearance that captivated the audience under the dazzling lights of the runway.
Moving over to the haircare realm, COSRX showcased its innovative PEPTIDE-132 Hair Care line for the first time at Paris Fashion Week, aiming to achieve glossy and resilient hairstyles that could endure the rigors of high-stakes runway presentations. Under Eugene Souleiman’s expert direction, models were transformed using three cornerstone products: the PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo, which reinforces damaged strands; the Ultra Perfect Hair Bonding Treatment, focusing on mid-lengths to ends; and the Ultra Perfect Hair Bonding Oil Serum for added shine and strength.
A Testament to K-beauty's Rising Influence
COSRX's participation at Paris Fashion Week represents a significant evolution from being a K-beauty bestseller to becoming a trusted partner for professionals globally. The brand's ability to support high-profile runway shows with effective skincare and haircare solutions demonstrates not just their products' quality but also a strategic shift in the beauty landscape, promoting a dialogue between Eastern and Western beauty standards. As COSRX takes its rightful place at one of the world's most illustrious fashion events, it paves the way for greater acceptance and integration of K-beauty in international markets, reflecting a broader cultural shift.
Founded in 2013, COSRX has gained recognition for its 'essentials-only' approach, focusing on effective ingredients paired with concentrated formulas at accessible prices. With a commitment to deliver only what is necessary for keen skincare consumers, COSRX has positioned itself as a beacon of innovation in beauty, trusted by millions worldwide. As the world holds its breath for the next season of fashion, COSRX's contributions at Paris Fashion Week will surely resonate in beauty discussions for years to come.
Topics Consumer Products & Retail）
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