#USA #Los Angeles #Premium Spirits #Dolph Lundgren #Hard Cut Vodka

Dolph Lundgren Debuts Hard Cut Vodka

Dolph Lundgren, famed for his roles in iconic films like Rocky IV and Masters of the Universe, has entered the premium vodka market with a unique offering: Hard Cut Vodka. This new brand aims to cater to adventurous drinkers seeking a bold flavor profile in a sea of softer spirits available today.

Hard Cut Vodka is crafted from Idaho potatoes, combined with crisp water sourced from the majestic Rocky Mountains. The result is a 90-proof vodka that boasts an ultra-smooth finish, positioning itself as a formidable contender in an industry that has shifted towards low-proof options. Branding itself as “the ultimate all-American vodka,” Hard Cut aims not just to participate but to dominate the competition.

The name “Hard Cut” is derived from a film editing term that signifies a decisive transition in storytelling, reflecting Lundgren's vision for this vodka—to serve as a pivotal point in the consumer experience within the spirits category. Whether enjoyed neat, on the rocks, or mixed into cocktails, Hard Cut Vodka strives to redefine standards in its segment.

"From earning my Master's in Chemical Engineering, to my leading role alongside Rocky Balboa, I've always embraced the idea of pushing boundaries and chasing excellence in every endeavor," says Dolph Lundgren, who acts as both Founder and Chairman of Hard Cut Vodka. Lundgren, along with his wife, Emma Krokdal, envisioned a product that would stand out after trying numerous brands and feeling the need for a truly exceptional vodka.

To bring their vision to life, Lundgren collaborated with renowned bartender Philip Duff, who now serves as the Director of Vodka for Hard Cut. Duff's expertise was instrumental in developing a spirit that balances quality with compelling storytelling. Lundgren’s team also included industry veteran Steve Luttmann, who ensured that Hard Cut Vodka not only stood apart but also resonated with consumers seeking strong character and remarkable taste.

“Our aim was to craft a vodka that embraces strength and complexity while still being approachable,” comments Steve Luttmann, CEO of Hard Cut Vodka. “Much like Dolph himself, it’s strong, smooth, and never takes itself too seriously.”

The accolades for Hard Cut Vodka have already started to stack up, with a Double Gold medal awarded at the prestigious San Francisco World Spirits Competition. This recognition is a testament to the high potato starch content that imbues the vodka with a velvety texture and rich body, making it suitable for sipping or high-end cocktails.

The flavor profile is distinctive, featuring crisp green apple notes paired with hints of roasted potato and butterscotch, culminating in a luxurious mouthfeel and an impressively long finish. The vodka’s harmonious blend of flavors will certainly captivate vodka lovers and cocktail enthusiasts alike.

Available for purchase at a suggested retail price of $25.99 for a 700ml bottle, Hard Cut Vodka will officially launch in key markets starting with California, where it will be distributed through BevMo. The national rollout includes a partnership with BAR Brands for sales and distribution, in addition to aligning with Southern Glazer's Wine & Spirits as its preferred distributor.

As Hard Cut Vodka expands its presence throughout the United States, it invites consumers to experience a vodka that embodies the importance of adventure, quality, and a touch of Hollywood glamour. For more information about Hard Cut Vodka and to stay updated on its launches, visit hardcutvodka.com and follow the brand on Instagram @hardcutvodka.