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Hisense Unveils Revolutionary 'AI Your Life' Exhibition at IFA 2025

On September 5, 2025, in Berlin, Hisense, the leading global brand in consumer electronics and home appliances, will unveil its comprehensive range of innovative AI-powered products under the banner "AI Your Life." This showcase will illustrate how artificial intelligence is transforming everyday scenarios into cohesive, personalized, and interactive experiences that enhance entertainment, comfort, and home management.

AI Your Vision: Experience Every Frame Like Never Before

Hisense will introduce its latest display technologies for immersive home entertainment. The 116-inch RGB-MiniLED TV offers deep blacks, vibrant colors, and peak brightness up to 8000 nits, making it perfect for watching films or sports where detail is crucial. As the creator of RGB-MiniLED technology, Hisense will demonstrate how precise control of red, green, and blue mini-LEDs ensures exceptional image clarity. Accompanying this innovation, advancements in MicroLED technology, AI-driven televisions, and sound solutions further redefine living rooms as gaming zones, esports arenas, or digital art galleries, enhancing how people spend their leisure time.

AI Your Cinema: Big Screen, Endless Viewing Possibilities

For movie enthusiasts who crave cinematic effects in their living rooms, Hisense will present the TriChroma Laser Cinema L9Q projector capable of projecting images onto screens up to 200 inches, supporting IMAX Enhanced quality. This projector provides outstanding image quality even in bright rooms. Additionally, the C2 Ultra laser mini-projector takes viewing capabilities further, projecting up to 300 inches with ultra-low latency, easily transforming any blank wall into a battleground for gaming or a screen for movie nights. Thanks to the clarity and mobility provided by laser technology, any space can become an entertainment hub.

AI Your Home: Effortless Living with Technology

Hisense is integrating artificial intelligence into daily life with devices that blend design and intuitiveness. The PureFlat Smart Refrigerator will come equipped with a 21-inch interactive screen, serving as a central kitchen hub where users can plan meals with Kitchen AI, stream live sports through VIDAA, or share AI-generated drawings online. With the new ConnectLife AI platform, users will be introduced to the ConnectLife AI agent, facilitating cooking through the AI Cooking Agent and laundry with the AI Laundry Agent, optimizing energy usage while simplifying household chores. This technology redefines everyday tasks, making cooking ideas and laundry less stressful and more integrated into users' routines.

AI Your Air: Climate Control That Understands You

The award-winning U8 S Pro air conditioner, recognized with the Red Dot Design Award, combines intuitiveness with comfort. Featuring a HI-SENSOR presence detection system, an AI voice assistant supporting 18 commands, and a HI-NANO ionic air purification system, this unit adapts to user needs throughout the day. Its matrix display adds a personal touch, while features like the Coanda airflow system and 90-degree louver rotation ensure uniform cooling without drafts. Beyond home settings, these Hisense technologies are applicable in smart buildings and energy management systems, contributing to safer and more environmentally conscious mobility.

At IFA 2025, Hisense not only highlights revolutionary innovations but also shares its vision of how artificial intelligence can comprehend, anticipate, and fulfill human needs. By combining leadership in RGB-MiniLED and laser display technologies with the next generation of smart home and climate control solutions, Hisense empowers individuals to live more freely, comfortably, and confidently, cherishing every moment both inside and outside their homes.

About Hisense

Founded in 1969, Hisense is recognized as a global leader in household appliances and consumer electronics, operating in more than 160 countries worldwide. The company specializes in producing high-quality multimedia products and intelligent IT solutions. According to Omdia, Hisense ranks first in the global market for televisions with a size of 100 inches or more (from 2023 to Q1 2025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences around the world.