SMART GOLF and 17LIVE: A New Golf Initiative
In a bid to promote the golf industry further, SMART GOLF has joined forces with 17LIVE to create an engaging new community initiative. This collaboration is designed to make indoor golf more accessible and appealing to a broader audience, particularly younger generations and women who may have previously felt disconnected from the sport.
The Mission Behind the Project
Keeping the spirit of “making indoor golf more familiar to the public”, SMART GOLF has established around 150 locations across Japan, offering state-of-the-art indoor golf facilities. The company emphasizes inclusivity and is committed to helping both beginners and seasoned players improve their skills.
The agreement with 17LIVE, a leading live-streaming platform in Japan, aims to enhance community building through shared experiences in golf. With the slogan “GOLFって17(いいな)”, they hope to engage with potential players and introduce them to the joys of golf. This initiative is not just about reaching seasoned golfers but also about expanding the sport's appeal to new demographics.
Introducing SWING GIRLS
As part of this initiative, a new original golf program titled
SWING GIRLS 〜スマートにゴルフ始めました〜 will be launched. This program features a variety of elements designed to educate and entertain audiences. The first two episodes will be streamed live on
August 20th and
21st, 2025, at 7:00 PM JST on 17LIVE.
The program will incorporate real-time lessons from professional instructors, showcasing the golf journey of beginner streamers as they transform through professional coaching. This will help illustrate just how accessible and enjoyable golf can be for newcomers.
The episodes will feature unique segments, including skills assessments and beginner lessons, making it digestible for viewers unfamiliar with golf. The aim is to provide an entertaining yet informative avenue for individuals to connect with golf and witness the development of new enthusiasts firsthand.
Episode Highlights and Schedule
- - Episode 1: Premieres on August 20, 2025, at 19:00 JST
- - Episode 2: Premieres on August 21, 2025, at 19:00 JST
- - Both episodes will be available for archive viewing after the live broadcast.
The main host,
Naoki Kishida, will guide the audience through the episodes, supported by a cast of lively beginner streamers who will showcase their growth. Audiences can expect a mix of educational content and original golf stories, which will captivate both seasoned players and newcomers alike.
What is SMART GOLF?
Founded in September 2020, SMART GOLF is a members-only indoor golf facility offering unlimited access, equipped with advanced simulators and professional coaching, adept for all skill levels. Locations primarily span across Tokyo and three nearby prefectures, boasting a secure environment with easy booking due to a limited membership structure.
The facilities are designed to foster a comfortable practice experience, ensuring that all players, regardless of gender or experience level, have the means to enjoy and engage in golf.
About 17LIVE
17LIVE is Japan's leading live-streaming platform, dedicated to enriching human connections through real-time engagements. With over 50 million users, it allows streamers and viewers to share joyful moments together. The platform is committed to promoting diverse sports through community initiatives.
Listeners can download the free 17LIVE app and register to join the upcoming streams, where golf can be explored in a fresh, exciting way.
Conclusion
The SWING GIRLS initiative is a daring move by SMART GOLF and 17LIVE to reinvigorate the golf scene in Japan by embracing inclusivity, education, and real-time interaction—offering a platform for new golfers to thrive. Stay tuned for the exciting premiere and be a part of this burgeoning golf community!