John Massari Joins FSC Franchise Co. as CFO to Drive Financial Growth

John Massari Joins FSC Franchise Co. as Chief Financial Officer

FSC Franchise Co., a reputable multi-brand restaurant operator based in Tampa, has appointed seasoned finance professional John Massari as their new Chief Financial Officer. Massari has an impressive track record that spans nearly three decades in the restaurant industry, including a long tenure at Bloomin' Brands. Known for his adeptness in navigating financial complexities through various growth phases and revitalization strategies, he is expected to take FSC's financial foundations to new heights.

A Suitable Fit for FSC Franchise Co.

Massari's extensive experience, particularly his 25 years at Bloomin' Brands, has equipped him with invaluable insights into market expansion and brand evolution. His role with Artistry Restaurants further demonstrated his abilities, where he successfully guided the company in scaling operations from a few to approximately 50 locations via strategic acquisitions.

Upon deciding to join FSC, Massari cited the company's recent growth under the stewardship of CapitalSpring and the appealing opportunity to drive financial innovation. He expressed his excitement for working with brands he has cherished, stating, “Beef ‘O’ Brady’s was a brand I grew up with in Tampa, and this was a great opportunity to help take FSC to the next level.”

Priorities for Financial Growth

In his initial months, Massari aims to fortify FSC's financial framework to support the ongoing expansion of its impressive portfolio, which currently includes over 280 locations across 27 states. A central theme of his strategy will be refining the financial model to create an attractive, self-sustaining proposition for franchisees.

Massari firmly believes in setting up franchisees for success, driving home the notion that, “We want our franchises to be successful, for them to make money and for them to want to continue to build new restaurants.” This emphasis underlines his commitment to strengthening the bonds with franchise partners while enhancing the overall operational efficiency of the company.

Collaboration with Franchisees

Continued collaboration with franchisees is critical to Massari's strategy, particularly as they evolve the menu strategy, technology, and supply chain capabilities. He will proactively engage with the franchise advisory council to ensure that tactics implemented across the board resonate well with operational necessities. His motto encapsulates this collaborative spirit: “We're here to listen to their needs and to make sure that we jointly develop the best systems and the best businesses to make them successful.”

Leveraging Multi-Brand Advantage

FSC's diversity of brands, which includes Beef 'O' Brady's, The Brass Tap, and Newk's Eatery, is seen as a significant competitive edge. The multi-brand structure enables FSC to cater to a variety of dining occasions, be it casual family outings, sports events, or fast-casual meals. “We've got a great portfolio of synergistic brands that meet a range of needs for our customers across many different occasions,” he noted, reinforcing the idea that variety creates relevance in the marketplace.

With a focus on community, strong franchise support, and a clear vision aimed at 100% franchisee success, FSC Franchise Co. envisions that John Massari's financial acumen will be instrumental in pioneering the next chapter of growth in the restaurant landscape.

About FSC Franchise Co.

Founded in Tampa, Florida, FSC Franchise Co. is a leading multi-brand franchisor, overseeing the development and operation of three innovative restaurant concepts: Beef 'O' Brady's, The Brass Tap, and Newk's Eatery. Through a commitment to exceptional hospitality and community engagement, FSC operates more than 250 locations nationwide, combining industry expertise with a strong entrepreneurial spirit. With Massari at the financial helm, the future looks promising for FSC and its dedicated franchisees.

For more information, visit FSC Franchise Co. Website.