#United States #New York #Clarins #Lip Bar #Sweetheart Saloon

Clarins Introduces the Sweetheart Saloon in SoHo

Clarins, the renowned French beauty brand, is making waves in downtown Manhattan with its latest initiative, the Sweetheart Saloon. This captivating two-day pop-up event is designed to celebrate the launch of its newest products, including the innovative Water Lip Stains and the 10th Anniversary Limited Edition Lip Oil in Shade Iconic 54. The venue, aptly situated at 262 Mott Street in Nolita, combines elements of a whimsical Texas saloon with Parisian charm.

The excitement kicked off with an exclusive preview for over 100 invited guests, featuring prominent NYC influencers such as the Nader Sisters, Evange, Luca Mornet, and Jennifer Yepez. The celebratory atmosphere is bolstered by the collaboration with Kennedy Eurich and Alencia Lewis for the pop-up's visual elements, as well as AI artist Sam Finn, who contributed to engaging social media teasers leading up to the event.

Open to the public from Saturday, May 3rd through Sunday, May 4th, visitors to the Sweetheart Saloon will find a lively environment that includes a #ClarinsLipOil bar, a temporary tattoo station, and a vintage photo booth to capture memories. The first one hundred guests each day will be gifted exclusive limited-edition merchandise from Clarins.

Adding to the experience, attendees can indulge in custom beverages inspired by lip shades, courtesy of Swig, a popular soda shop known for its imaginative flavor pairings. Swig’s founder, Nicole Tanner, will be behind the bar, serving up dazzling drinks adorned with edible sparkles throughout the weekend.

On Saturday, from 3 PM to 4 PM, fans will also have the opportunity to meet Dylan Efron, a recent winner of the reality show The Traitors and an avid fan of Clarins’ Double Serum Light. He will be making a special in-saloon appearance, further enhancing the event’s star-studded appeal.

The Sweetheart Saloon operates from 11 AM to 7 PM on both days, creating a vibrant hotspot for beauty enthusiasts. Beauty lovers are highly encouraged to register online prior to their visit to ensure their spot, as the buzz surrounding the pop-up is sure to attract a large crowd.

About Clarins

Founded in 1954 by Jacques Courtin-Clarins in Paris, Clarins has established itself as a pioneering brand in the skincare and beauty industry. The family-owned company is distributed in over 150 countries, offering a range of skincare products that blend innovative technology with natural ingredients. Clarins Laboratories are recognized as leaders in plant science and technology, focusing on sustainable practices and maintaining a dialogue with consumers. In 2025, Clarins achieved B Corporation certification, highlighting its commitment to social and environmental responsibility.

As part of its sustainability goals, Clarins aims to reduce its carbon footprint by 30% and achieve 100% plastic neutrality by utilizing only recyclable packaging by the end of 2025. The brand actively participates in various partnerships, including those with Pur Projet, which has planted over 800,000 trees to date, and Plastic Odyssey, a mission to combat plastic pollution across three continents. Clarins also supports Mary's Meal, a charitable initiative that has provided over 45 million school meals to children in need.

For more information on the event or the brand, visit Clarins USA.