Adrian Kreter's Acquisition of Annanow: A New Growth Era for Swiss Tech Pioneers

Adrian Kreter's Acquisition of Annanow

In a bold move that underscores the evolving landscape of eCommerce, entrepreneur Adrian Kreter has fully acquired the Swiss technology company Annanow. This acquisition, formally completed in December 2024, marks a strategic milestone as Annanow sets its sights on a new phase of innovation within the omnichannel solutions sector. Annanow, founded in 2017, has continuously worked to alleviate the complexities faced by retailers in navigating the multifaceted world of modern eCommerce. The company has developed comprehensive solutions that span the entirety of the retail journey—from customer acquisition to web shopping, logistics, and post-purchase engagement.

Under Kreter’s stewardship, Annanow aims to enhance its offerings, leveraging cutting-edge technology to harmonize physical and digital retail spaces, thus streamlining everyday operations and logistical processes for its clients. With solutions that are already trusted by over 50 clients and more than 100 ecosystem partners—including grocery chains, luxury brands, and pharmaceutical companies—Annanow stands ready to scale its impact further across Europe.

Benjamin Opel, the CEO of Annanow, emphasized the importance of this acquisition: "Our mission has always been to simplify the complexity of modern commerce without the need for large scale-up IT projects. The acquisition arrived at a pivotal timing in our evolution, and with Adrian Kreter's continued investment in the company, it enables us to deliver on a new strategic vision." This new direction aims to identify and penetrate additional verticals and markets, solidifying Annanow’s role as a key player in the ever-competitive eCommerce landscape.

A cornerstone of Annanow's model is its focus on cost predictability and operational efficiency, which effectively minimizes the need for heavy upfront investments that can burden retailers. By employing an asset-light infrastructure, Annanow allows its clients to scale with confidence and sustainability. This adaptability is further highlighted by their structured, monthly-based fee system, strategically designed to reduce overheads while allowing retailers to maintain full control over their brands and customer relationships.

Adrian Kreter expressed his enthusiasm for the acquisition, stating, "In my portfolio of companies, Annanow stands out in a space that's becoming increasingly critical for retailers. The energy and commitment to delivering eCommerce solutions are innovative. I'm thrilled to support Benjamin and this remarkable team as they advance Annanow's strategic vision." Kreter’s extensive background in retail, logistics, IT, and fintech positions him well to support Annanow as it embarks on this ambitious journey.

The diverse team at Annanow brings a multidisciplinary approach to their client engagements, ensuring that they deliver measurable value through technology and operational excellence while adhering to a customer-first methodology. Looking ahead, Annanow is set on a path that promises not just growth but a robust contribution to the sector, reaffirming its commitment to excellence and innovation in providing eCommerce solutions.

For further insights or inquiries, the media contacts for Annanow, including CEO Benjamin Opel, are available for comment, showcasing the company’s commitment to transparency during this transformative phase.

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