AdTech Leader Danilo Tauro Accepts Role on Prescient AI Board for Strategic Advancement
In a notable move within the realm of digital marketing, Prescient AI announced the appointment of Danilo Tauro to its Board of Directors, effective June 12, 2025. Renowned for his extensive experience at the intersection of advertising and technology, Tauro is set to play a pivotal role in guiding Prescient as it seeks to redefine marketing mix modeling (MMM) to better address the complexities faced by today's marketers.
With over 15 years in the industry, Tauro has held key positions at major corporations like Amazon Ads, Uber Advertising, and Procter & Gamble. His deep understanding of how brands operate in a digital landscape makes him an invaluable asset for Prescient AI, a platform notable for its innovative approach to MMM. By crafting a methodology that delivers real-time insights, Prescient assists marketers in optimizing their media strategies effectively.
Danilo Tauro's expertise extends into his current roles as a Senior Advisor at McKinsey & Company and Managing Partner at Aperiam, where he focuses on the ever-evolving sectors of AdTech and MarTech. His strategic vision is crucial as Prescient continues to grow, particularly at a time when marketing processes are under strain to adapt quickly to new demands. "Marketing attribution has long been full of compromises. MMM in particular has historically been too slow, too high-level, and too costly to keep pace with the growing complexity of modern marketing," Tauro noted. He emphasized that repairing this issue is essential for marketers to derive meaningful insights, leading to the necessity of the innovations that Prescient AI has developed.
The Prescient AI platform connects retail operations, such as DTC ecommerce and marketplaces, with advertising performance metrics to provide clear recommendations for marketers. Unlike traditional MMM approaches relying on outdated statistical models, Prescient has restructured its methodology entirely, creating a new basis that reflects current market behaviors and dynamics.
Tauro's responsibilities will not only involve advising the company's growth strategy but also aiding in the integration of Prescient's tools across the advertising technology ecosystem. He will focus on ensuring that the platform provides users with the necessary tools to maximize efficiency in their marketing expenditure.
Mike True, CEO and co-founder of Prescient AI, expressed enthusiasm over Tauro’s addition to the team. "He comprehends both the marketer's challenges and the vast opportunities ahead. His insights are going to be critical as we innovate our MMM solutions," said True. This partnership aligns with broader trends where the balance of power in marketing is shifting towards data-driven decision making and sophisticated attribution solutions.
Tauro will be part of a panel discussion at the prestigious Cannes Lions festival on June 18, where he will join other industry leaders to engage in dialogues about how AI and analytics are reshaping media strategies. This forum will allow for an exchange of ideas on maximizing ROI through advanced marketing techniques and frameworks.
Prescient AI prides itself on being at the forefront of marketing mix modeling solutions, underpinned by technology tailored for the modern marketing landscape. Its platform assists prominent brands like Coterie, HexClad, and Jones Road Beauty in leveraging actionable insights to drive growth and enhance their return on investment. The appointment of Danilo Tauro marks a crucial step as Prescient AI aims to solidify its position as a leader in this competitive sector, supporting businesses through complex marketing landscapes effectively. Learn more about their offerings at www.prescientai.com.
With over 15 years in the industry, Tauro has held key positions at major corporations like Amazon Ads, Uber Advertising, and Procter & Gamble. His deep understanding of how brands operate in a digital landscape makes him an invaluable asset for Prescient AI, a platform notable for its innovative approach to MMM. By crafting a methodology that delivers real-time insights, Prescient assists marketers in optimizing their media strategies effectively.
Danilo Tauro's expertise extends into his current roles as a Senior Advisor at McKinsey & Company and Managing Partner at Aperiam, where he focuses on the ever-evolving sectors of AdTech and MarTech. His strategic vision is crucial as Prescient continues to grow, particularly at a time when marketing processes are under strain to adapt quickly to new demands. "Marketing attribution has long been full of compromises. MMM in particular has historically been too slow, too high-level, and too costly to keep pace with the growing complexity of modern marketing," Tauro noted. He emphasized that repairing this issue is essential for marketers to derive meaningful insights, leading to the necessity of the innovations that Prescient AI has developed.
The Prescient AI platform connects retail operations, such as DTC ecommerce and marketplaces, with advertising performance metrics to provide clear recommendations for marketers. Unlike traditional MMM approaches relying on outdated statistical models, Prescient has restructured its methodology entirely, creating a new basis that reflects current market behaviors and dynamics.
Tauro's responsibilities will not only involve advising the company's growth strategy but also aiding in the integration of Prescient's tools across the advertising technology ecosystem. He will focus on ensuring that the platform provides users with the necessary tools to maximize efficiency in their marketing expenditure.
Mike True, CEO and co-founder of Prescient AI, expressed enthusiasm over Tauro’s addition to the team. "He comprehends both the marketer's challenges and the vast opportunities ahead. His insights are going to be critical as we innovate our MMM solutions," said True. This partnership aligns with broader trends where the balance of power in marketing is shifting towards data-driven decision making and sophisticated attribution solutions.
Tauro will be part of a panel discussion at the prestigious Cannes Lions festival on June 18, where he will join other industry leaders to engage in dialogues about how AI and analytics are reshaping media strategies. This forum will allow for an exchange of ideas on maximizing ROI through advanced marketing techniques and frameworks.
Prescient AI prides itself on being at the forefront of marketing mix modeling solutions, underpinned by technology tailored for the modern marketing landscape. Its platform assists prominent brands like Coterie, HexClad, and Jones Road Beauty in leveraging actionable insights to drive growth and enhance their return on investment. The appointment of Danilo Tauro marks a crucial step as Prescient AI aims to solidify its position as a leader in this competitive sector, supporting businesses through complex marketing landscapes effectively. Learn more about their offerings at www.prescientai.com.
Topics Business Technology）
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