ShopBack Appoints Carolina Paradas as U.S. General Manager Amid Profitable Growth

ShopBack's Strategic Move: Carolina Paradas Takes the Helm

In a significant step for its North American operations, ShopBack has appointed Carolina Paradas as the new General Manager for the U.S. market. This strategic hiring follows the company's recent achievement of three consecutive quarters of profitability, showcasing its robust financial health and readiness to challenge traditional rewards platforms across the United States.

Who is Carolina Paradas?

Carolina Paradas comes to ShopBack with a wealth of experience in the fintech sector. Previously serving as the Vice President of Growth at Fidel API, which was acquired by Enigmatic Smile, she played a pivotal role in scaling the platform from a modest 5 million to a staggering 250 million cardholders. Her impressive track record includes forging partnerships with major companies like Cash App, DoorDash, Affirm, and Bilt Rewards. With such a resume, Paradas is well-positioned to lead ShopBack’s ambitious expansion plans in the competitive U.S. market.

ShopBack's Unique Approach

ShopBack stands out from traditional cashback platforms due to its innovative multi-layered ecosystem. Unlike competitors who are primarily desktop-based, ShopBack adopts a mobile-first methodology that resonates with Gen Z and millennial consumers. By blending affiliate marketing, cashback rewards, card-linked offers, and payment integrations, ShopBack delivers a seamless and engaging shopping experience that encourages loyalty and participation among users.

Paradas notes, "The U.S. rewards landscape is ripe for disruption. Traditional platforms are still thinking desktop-first while consumers live mobile-first." This insight into consumer behavior is crucial as she leads the charge to reimagine the rewards experience for American shoppers.

Aligning with Consumer Needs

As inflation continues to pressure American consumers to seek better value for their purchases, there’s a notable shift away from conventional loyalty programs. Younger shoppers increasingly eschew outdated transactional offers in favor of engaging, gamified experiences that feel more personalized and immediate.

Paradas elaborates, "Retailers are waking up to the fact that performance-based loyalty delivers better ROI than traditional brand awareness spending." ShopBack’s flexible and transparent rewards system aligns perfectly with these evolving consumer preferences. It not only allows merchants to track engagement effectively but also provides consumers with the kind of instant gratification they expect from a mobile experience.

Looking Forward

ShopBack has ambitious plans for the U.S. market, which represents a massive opportunity with over $360 billion in spending power influenced predominantly by the younger generation. With high-profile partners such as Walmart, Expedia, and Nike already on board, the company aims to secure its place as a leader in the cashback space.

Carolina Paradas is not just a figurehead; her leadership will be critical in navigating the complexities of fintech partnerships and executing innovative strategies that differentiate ShopBack in a crowded marketplace.

In summary, as ShopBack embarks on this exciting chapter with a new leader at the helm, it aims to revolutionize how Americans earn and utilize rewards, making shopping not just a necessity, but an engaging and rewarding experience. For more information and to start earning cashback, visit www.shopback.com.