Tequila Enemigo Marks Historical Release with Enemigo Finito Sell-Out

Tequila Enemigo's Game-Changing Release



Tequila Enemigo, known for its groundbreaking approach to tequila production, has made headlines with the complete sell-out of Enemigo Finito, the world's first tequila finished in a Bordeaux Premier Cru cask. This exceptional tequila, categorized as Extra Añejo, was meticulously crafted from a single barrel and represents a fusion between traditional Mexican distilling methods and the illustrious heritage of Bordeaux winemaking. The Finito Vintage '24 release redefines what tequila can be, setting unprecedented standards in the spirit industry.

Enemigo Finito was eagerly anticipated and all 300 bottles have been allocated to collectors, connoisseurs, and private clubs globally, with Sotheby's acting as the exclusive retailer. Priced at $1,050 for each bottle, this limited-release offering highlights not only the craftsmanship behind this tequila but also its status as a collectible masterpiece—there are no additional barrels available for future production.

The selection of the Bordeaux Premier Cru cask is significant—Tequila Enemigo sourced the barrel from one of the premier estates in Bordeaux. Each bottle features a unique number along with a hand-signed certificate made from agave paper, authenticated by both Maestro Tequilero Enrique Legoretta and Jonny Fowle, Sotheby's Global Head of Spirits. This innovative approach is a testament to the company's commitment to elevate tequilas and create something that transcends traditional expectations.

Co-founder Robin Clough notes, “Finito is the culmination of our mission to challenge convention and elevate what tequila can be. The decision to finish in Premier Cru barrels was as much a creative one as it was technical.” The attention to detail exemplifies a shift towards a refined experience for tequila enthusiasts, setting a benchmark for future endeavors in the industry.

Tasting Notes


As described in the bottle insert, the Enemigo Finito offers a paradigm-shifting experience with its delicate light rose-gold hue. The flavor profile is intricate, suggesting notes of pomelo, stone fruit tartlet, and prickly pear blossom, accented by vibrant spices and subtle cucumber undertones. The rich oils culminate in a long, expressive finish, embodying the finesse of Bordeaux's renowned winemaking traditions.

This landmark release represents a significant moment not only for Tequila Enemigo but also for the tequila industry as a whole. By bridging the practices of Mexican master distillers with the historic craftsmanship of Bordeaux winemakers, Enemigo Finito creates a unique offering that is both innovative and luxurious.

About Tequila Enemigo


Founded in 2017 by Robin Clough, Sebastian Gonzalez, and Max Davies-Gilbert, Tequila Enemigo has gained recognition for its commitment to ultra-premium tequila production. Their focus is on integrating traditional Mexican craftsmanship with elements of European luxury, using only the finest Blue Weber Agave and filtered mineral-rich water sourced from the Volcán de Tequila.

Garnering over 60 international awards, Tequila Enemigo has seen tremendous growth, including its acquisition by MadaLuxe Group in 2023, placing it among the leading luxury brands worldwide. The company continues to push the boundaries of what premium tequila can offer through innovative releases and collaborations that appeal to a global market.

In summary, the sale of Enemigo Finito not only marks a historic achievement for Tequila Enemigo but also illustrates the evolving landscape of tequila, wherein innovation meets tradition, creating experiences that delight and inspire aficionados around the world.

Topics Consumer Products & Retail)

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