Untied Revolutionizes How We Support Those Going Through Divorce with Unique Gift Registry

A New Way to Support Divorcees: Introducing Untied



Divorce is often accompanied by a sense of loss and upheaval, but what about the practical support that people need during such a challenging time? With the launch of Untied, this scenario is about to change dramatically.

What is Untied?
Co-founded by two friends who experienced the challenges of navigating their divorces, Untied aims to offer the kind of support that society traditionally reserves for milestones like weddings or baby showers. Just as one would receive gifts and well-wishes during joyful occasions, Untied believes that starting over after a marriage should also be met with kindness and tangible help.

A Transformative Registry Experience
Traditional wedding gifts are usually well defined, but when it comes to divorce, the lost sense of direction can leave friends and family feeling helpless. Untied has created a gift registry tailored specifically for individuals embarking on a new chapter after divorce or breakup. Users can create a personalized registry by adding products from any store and can also set up cash funds for expenses that can't be boxed up—think deposits, legal fees, or moving costs.

Why Does This Matter?
“Our society prepares for almost every major life event with a script—weddings come with registries, new babies come with showers. However, we lack a cultural norm for how to support those going through one of life's most difficult transitions—divorce,” stated Amy Walker, one of the company’s co-founders. This startup aims to rewrite that script, empowering individuals to order their needs without hesitation and providing a clear way for loved ones to contribute.

How It Works
Creating a registry on Untied is uncomplicated and free. Here's how it operates:
1. Add Anything from Anywhere: Registrants can curate a wish list from items across the internet, not restricted to a single retailer.
2. Cash Gift Funds: Friends and family can contribute to essential costs that are necessary for rebuilding, like legal fees or first month’s groceries.
3. Private Sharing: Each registry can be shared via a private link, allowing users full control over who views their needs and prevents unnecessary exposure of their situation.

The Founders’ Journey
Danielle Parsons, the other co-founder, emphasized the absence of a starter kit for beginning anew: “We built this platform so friends have something useful to do, and the individual can request specific help without needing to repeatedly ask.” The founders have experienced life’s joys and pitfalls together—from weddings to career changes—yet when they faced divorce, they were unsure of how to support one another. This personal experience was the driving force behind Untied’s creation.

A Niche Market
With surveys revealing that many people wish to assist friends going through divorce yet feel awkward or at a loss for what to offer, Untied is tackling this gap head-on. The company generates revenue through nominal processing fees for cash funds and partnerships with retailers.

Embracing Change
The ethos of Untied is to embrace the changes that life throws our way. By recognizing divorce and breakup as significant milestones worthy of community support, Untied fosters a culture that values rebuilding rather than stigmatizing failure. By giving loved ones the practical tools needed to assist, Untied hopes to make the transition from one chapter of life to the next a little less daunting.

Overall, subscribing to Untied is not merely about facilitating gifts; it is a step towards changing societal perceptions around divorce, allowing individuals to come out the other side cleaner, clearer, and more supported than ever.

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