Logan Chierotti, Founder of Physician's Choice, Wins EY Entrepreneur Of The Year 2026

Logan Chierotti, A Visionary in Probiotics

Logan Chierotti, the founder and CEO of Physician's Choice, has been named the EY Entrepreneur Of The Year® 2026 Mountain West Award winner. This prestigious accolade marks a significant milestone in a decade-long journey of redefining the wellness landscape with innovative health solutions. Physician's Choice is currently recognized as America’s #1 probiotic brand, boasting an impressive projected annual revenue exceeding $300 million and a retail presence in over 80,000 locations, including giants like Amazon, Walmart, and Target.

Chierotti's entrepreneurial journey began from a deeply personal place. At the age of 18, after a tragic accident in Mexico, he suffered 91% hearing loss, and a proposed brain surgery made him seek alternative solutions. A naturopathic doctor introduced him to high-dose arnica, which led to a rapid recovery of his hearing, reinforcing Chierotti's belief in natural, science-backed health remedies. This pivotal experience became the foundation for Physician's Choice, where health solutions are both effective and accessible.

The growth of Physician's Choice during Chierotti’s leadership is nothing short of remarkable. The brand is not only leading the probiotic market but is also set to expand its reach with a significant presence in 625 Costco locations slated for August 2026. "Winning the EY Entrepreneur of the Year is a huge honor — for me, it's just fuel," said Chierotti. "We’re not just defending our position; we’re focused on strategic growth and innovation."

In addition to its impressive retail performance, the brand has made significant strides in leveraging social media for engagement. Recently, during a Super Brand Day event on TikTok, Physician's Choice ranked third among all sellers on the platform, showcasing its cultural relevance and ability to convert discovery into brand loyalty efficiently.

Before founding Physician's Choice, Chierotti honed his entrepreneurial skills by launching and exiting various businesses in technology and consumer products. This diverse background sharpened his instincts for building, scaling, and navigating the complexities of brand development in a competitive marketplace. Through his family office, he now manages a portfolio of consumer packaged goods (CPG) brands with a remarkable combined enterprise value exceeding $1 billion, offering mentorship to selected founders steering businesses with $10 million or more in revenue.

Chierotti's recognition as a regional EY award winner allows him to advance to the national consideration for the EY Entrepreneur Of The Year National Awards, which will be presented at the Strategic Growth Forum® in November. This opportunity emphasizes his significant contributions to the industry and highlights his innovative approach to health and wellness.

As Physician's Choice continues its trajectory towards greater achievements, it remains committed to its mission of providing science-backed, effective gut health products that are easily accessible to the public. Visit PhysiciansChoice.com for more information about the brand and its offerings.

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Logan Chierotti's story is a testament to what passion, personal experience, and a pioneering spirit can achieve in transforming an industry and helping consumers lead healthier lives.