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AI Workshop Series for Publishers: A Comprehensive Beginner's Guide

In today's rapidly evolving media landscape, the integration of Generative AI tools has become essential for publishers. Whether you're involved in article planning, research, content creation, or social media management, AI can significantly enhance operational effectiveness. However, many professionals express uncertainty about leveraging these tools effectively. Questions such as "How do I use ChatGPT in my daily tasks?" or "What if I don't get the expected responses from AI?" reflect the limitations that many experience. This four-part workshop series aims to provide practical insights and foundational skills for publishers seeking to enhance their proficiency in utilizing AI in their work.

About the Workshop

This introductory workshop series, specifically designed for individuals working in media-related fields, will cover the fundamentals of Generative AI. Participants will engage in hands-on sessions, combining learning with practical exercises. By the end of the four sessions, attendees will grasp the basic concepts of Generative AI and best practices for issuing instructions to AI. They will also understand how to safely harness AI while maintaining integrity in their work processes.

Who Should Attend

• - Those interested in Generative AI (like ChatGPT) but have yet to utilize it effectively in their day-to-day operations.
• - Professionals in editing, advertising, marketing, or production looking to enhance productivity through AI.
• - Individuals eager to learn the basics of writing, information organization, and research using AI.
• - Anyone interested in mastering 'prompts' or instructions to elicit desired responses from AI.
• - Professionals who want to understand the ethical considerations around copyright and information management when using AI.

Workshop Schedule

The workshop consists of four sessions, each one hour long, held every two weeks:

Session 1: June 18 (Thursday) 17:00–18:00

Topic: What Can AI Do? Mastering the Basics of Generative AI and ChatGPT.

• - Overview of what Generative AI can and cannot do.
• - An update on recent developments in AI technology tailored for beginners.
• - Essential safety and ethical considerations when using AI in business.

Session 2: July 2 (Thursday) 17:00–18:00

Topic: Getting Desired Responses! The Basics of Prompting.

• - How to issue effective instructions to AI.
• - Ensuring consistent quality in AI outputs.
• - Using prompts for organizing client information.

Session 3: July 16 (Thursday) 17:00–18:00

Topic: Practical Applications of AI in Publisher Operations.

• - Techniques to formulate hypotheses regarding client challenges.
• - Generating tailored proposals by industry and product type.
• - Structuring advertising proposal drafts.
• - Crafting anticipated questions and responses ahead of meetings.
• - Drafting follow-up emails post-proposal submissions.

Session 4: July 30 (Thursday) 17:00–18:00

Topic: Essential Rules for Safe AI Usage and Implementing It in Operations.

• - Identifying appropriate and delicate areas for AI application.
• - Important guidelines when handling personal, confidential, or client information.
• - A basic workflow for verifying and editing AI-generated responses.
• - Creating a practical AI utilization checklist for sales, operations, and internal collaboration.

Instructor Profile

Ryohei Sunada, AI Tech Support at Four M Inc. Ryohei specializes in supporting AI applications within the publishing domain. He provides clear guidelines on integrating Generative AI into daily operations, focusing on productivity enhancement across editing, sales, marketing, and production sectors. His approach ensures that even those with little background in AI can easily follow the step-by-step instructions.

Event Details

• - Date: June 18, July 2, July 16, July 30 (Thursdays) from 17:00 to 18:00.
• - Venue: Four M Inc. Roppongi Office.
• - Participation Fee: Free of charge.
• - Target Audience: Publishers looking to integrate Generative AI into their workflows.
• - Bonus: Participants will receive a best-practice guide tailored for beginners.
• - Requirements: ChatGPT (paid account) and a computer (Windows or MacOS).
• - Registration Link: Sign Up

Upon submitting your personal information, please be assured that it will be managed according to our privacy policy and shared with Four M Inc. if necessary for event management.

Contact Information:
If you have any questions regarding the event, please reach out to the event management team at: [email protected].

Don't miss this incredible opportunity to empower yourself with AI skills that can transform your professional routine and increase productivity in your publishing efforts!