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TOP COSME Survey Reveals Hair Oils as the Top Hair Styling Product for Women

In a recent study conducted by TOP COSME, a prominent beauty product company based in Tokyo, Japan, hairstylists shared their insights on the most recommended hair styling product for women. The survey, which included 191 professional hairstylists aged 20 to 50, sought to uncover the criteria and types of hair styling products they suggest to their female clientele.

Background

The hair care market has been expanding rapidly, with consumers increasingly focused on beauty and personal grooming. Hair styling products have become essential items in many women's daily routines, serving not only the purpose of setting styles but also fulfilling multiple roles such as providing fragrance, shine, texture, and damage care. Facing a saturated market, many consumers express confusion over product selection, prompting TOP COSME to conduct this research to highlight professional recommendations.

Key Findings of the Survey

According to the survey results:

• - The primary factors hairstylists consider when recommending hair styling products are 'feel' and 'client's hair type'.
• - The leading product type recommended for women is 'hair oil', with 46.1% of the respondents endorsing it.
• - Over 60% of hairstylists have established preferences for specific product types when advising clients.
• - Nearly 50% of hairstylists gather information about styling products primarily from brands or manufacturers.
• - Around 80% of hairstylists engage in recommending hair oil as a styling product to their clients.
• - When recommending hair oil, the top three expected benefits included shine, smoothness, and moisture protection.

Detailed Insights

Prioritizing Recommendations

The data reveals that when recommending hair styling products to female clients, 64.4% prioritize the product's feel, and 63.4% consider the client's hair type. This underlines the importance of personalizing recommendations based on individual client characteristics and preferences.

Dominance of Hair Oil

When asked to identify the most recommended product type, hair oil emerged as the favorite among stylists. The survey ranked it first, followed by hair milk at 15.7% and hair balm at 12.0%. Hair oil's versatility and effectiveness in providing a polished look likely contribute to its popularity.

Established Preferences

More than 60% of hairstylists affirmed they have predetermined recommendations for specific product types. Specifically, 28.3% stated these recommendations are almost entirely settled, while 20.9% indicated they are generally established but open to trying new products. This trend suggests that hairstylists remain informed and adaptive in the natural evolution of product offerings within the market.

Information Sources

It was discovered that 47.7% of hairstylists predominantly acquire styling product information from brands or manufacturers, indicating a strong relationship with industry leaders in product development. Following this, 22.5% refer to industry-specific publications, while 11.5% consult peer professionals, showcasing the importance of both authoritative and experiential learning within the field.

Endorsement of Hair Oils

Approximately 80% of hairstylists occasionally recommend hair oils to clients, suggesting a high degree of trust in this product category. The primary expectations of hair oil benefits revolve around:
1. Providing shine (64.5%)
2. Enhancing smoothness (61.8%)
3. Offering moisture protection (58.6%)
These priorities indicate a focused approach toward achieving desirable results and addressing common hair issues.

Conclusion

The survey conducted by TOP COSME emphasizes that hair oils are the top choice for hairstylists when recommending hair styling products to women. The findings clearly illustrate that factors such as product feel and hair type play vital roles in these recommendations. Moreover, the results highlight the importance of informed recommendations based on established product efficacy and client needs, solidifying hair oil as a staple in women's hair care routines. TOP COSME’s emma emu encantar hair oil, composed of 99% natural ingredients, exemplifies excellence in this category, promoting a healthy appearance while offering versatility for hair, face, body, and nails. This multi-oil styling product comes in two delightful fragrances, allowing users to match their personal style and mood. Explore more about emma emu encantar hair oil here.

For more detailed product information, visit TOP COSME at top-cosme.co.jp.