#Japan #Tokyo #FARM8 #JOGURT #Sake Culture

Opening of FARM8 STAND

On May 14, 2025, FARM8, a company dedicated to the development of fermented foods and utilizing local resources, is set to launch an exciting new venue named FARM8 STAND at JR Ochanomizu Station, located on the second floor of the 'Ecute Edition Ochanomizu'. This experiential store will remain open for approximately three months, allowing visitors to engage with the fascinating world of fermentation, sake, and Japanese craftsmanship firsthand.

FARM8 STAND aims to breathe new life into the traditional sake culture and showcase the allure of Niigata, Japan, in the heart of Tokyo’s bustling station scene. The store provides a unique opportunity for travelers and locals alike to indulge their senses with a variety of fermented products and traditional sake, all while enjoying a glimpse into the region's rich cultural heritage.

What to Expect

At FARM8 STAND, visitors can expect a myriad of unique offerings:

• - Fermented Beverages: Try the innovative 'JOGURT Shake,' a healthy fermented drink that brings a fresh twist to traditional tastes.
• - Self-Tasting Experience: The 'SAKE SPOT' allows guests to freely sample twelve different types of Niigata sake, letting them explore various flavors at their own pace.
• - Lucky Sake Gacha: An exciting 'Sake Mikuji Gacha' experience where customers can draw pouches filled with different sake brands, adding an element of surprise to the tasting.

Moreover, the store will feature collaborations with local artisans from Tsubame-Sanjo, a renowned area for metalworking, presenting beautifully crafted sake vessels and kitchen tools, which encapsulate the essence of traditional craftsmanship.

Expect to be mesmerized by large-scale art installations from local artists, bridging traditional Niigata culture with contemporary artistry, creating an inviting and aesthetically pleasing atmosphere.

Key Highlights of FARM8 STAND

• - A variety of tasting experiences, including innovative fermented drinks.
• - Exciting elements like the 'Sake Mikuji Gacha' where mystery meets taste.
• - A dedicated area for sampling Niigata’s finest sake in a casual setting.
• - The presence of an extensive lineup of liqueurs and sake developed by FARM8.
• - A showcase of craft products developed with local artisans, enhancing the region’s craftsmanship.
• - An exclusive glass-enclosed terrace overlooking the Kanda River for a unique tasting environment.
• - Contemporary art pieces made from recycled materials, embodying the spirit of Niigata.

Store Details

• - Name: FARM8 STAND
• - Location: 2nd Floor, JR Ochanomizu Station 'Ecute Edition Ochanomizu' (Outside the Ticket Gates)
• - Opening Date: May 14, 2025
• - Hours: 10:00 AM - 9:00 PM (until 8:00 PM on weekends and holidays)
• - Operating Period: Approximately three months (tentative)
• - Managed by: FARM8 Co., Ltd. (website)
• - Alcohol Sales by: FERMENT8 Co., Ltd. (FARM8 Group)

About FARM8

Founded in 2015 and based in Nagaoka, Niigata Prefecture, FARM8 focuses on fermentation, agriculture, and manufacturing. They specialize in product development and distribution that leverages local resources. Their initiatives include innovative offerings such as 'Ponshu Guria', a sake cocktail mixer, a fermented drink stand called 'Hacco to go!', a subscription service for sake called 'SAKEPOST', and plant-based fermented yogurt titled 'JOGURT'. With a concept centered around connecting urban living with regional wisdom and deliciousness, FARM8 is committed to creating new systems that bridge the gap between the city and the countryside.