HSG Laser Unveils State-of-the-Art Showroom in Düsseldorf to Strengthen European Operations

HSG Laser Opens New Showroom in Düsseldorf

HSG Laser has officially launched a new European showroom in Düsseldorf on November 10, 2026, achieving a significant milestone as part of its 20th anniversary celebration. This new facility covers an impressive area of over 2,000 square meters, serving as a central hub to enhance the company's operations in Europe.

The showroom is designed to accommodate five essential functions: sales, regional operations, technical support, customer service, and spare parts and repair services. This strategic move aims to bolster HSG Laser’s local operational capabilities, facilitating faster, more efficient, and comprehensive support for customers and partners across Europe.

Significance of the Opening

The grand opening ceremony attracted prestigious attendees, including representatives from the Chinese Consulate General in Düsseldorf, city officials, and members of HSG’s global and European management teams. Yong Yu, the Chinese Consul General, emphasized that ongoing investments by Chinese companies in Germany are crucial for strengthening bilateral business ties. He expressed hope that the new showroom will serve as an additional bridge for increased industrial cooperation between China and Germany.

Christian Zaum, Düsseldorf's Deputy Mayor for Economic Affairs, echoed these sentiments, highlighting how HSG's ongoing investments reflect international businesses' confidence in the city. He welcomed the company’s continued growth and its contributions to the local business landscape.

Shawn Wang, Vice President and Head of Global Business at HSG Laser, commented on this expansion, stating, "Starting as a follower, HSG Laser never stopped climbing. Today, we are inaugurating a new showroom to support our customers' growth. Our footprint in Europe keeps expanding, and for us, we are just getting started."

Showroom Features

The newly opened showroom presents state-of-the-art machinery, including HSG's GT, R2 PRO, and TL3 PRO models. Notably, the TL3 PRO is making its European debut at this facility. Visitors to the showroom had the opportunity to witness live demonstrations of HSG's advanced laser cutting, welding, and automation technologies, reflecting the company’s innovative approach to metalworking.

Moreover, the facility will enable sample production, application testing, and process validation for various projects. This demonstrates HSG's commitment to providing comprehensive support to its clients, ensuring they can leverage the latest in metalworking technology.

Continuous Growth in Europe

Since HSG Laser made its entry into the European market in 2018, the company has consistently expanded its operational infrastructure, which now includes a warehouse in Poland opened in 2023 and a 10,000 square meter facility in Krefeld, Germany, inaugurated in 2025. The new Düsseldorf showroom is a significant addition to this expanding network, embodying HSG’s philosophy of "Go Global, Link Local," which aims to connect the company’s global vision with local operational excellence.

About HSG Laser

Founded in 2006, HSG Laser specializes in intelligent metalworking equipment and automated production solutions. With a presence in over 100 countries, the company boasts a customer base of more than 30,000 and approximately 50,000 machines installed worldwide. HSG continues to expand its reach and enhance its local support capabilities, reaffirming its position as a leader in the metalworking industry.

As the company progresses, it remains dedicated to innovating and enhancing its product offerings, ensuring it meets the evolving needs of its customers globally.

In conclusion, the launch of HSG Laser’s new showroom in Düsseldorf marks a significant achievement in the company’s growth journey, promising enhanced support for its European clientele and reaffirming its commitment to international collaboration and innovation.