Cross-Eye Launches Integrated Talent Casting Package for School Festivals

In a significant move to support educational institutions, Cross-Eye, a premier talent casting and production company located in Shibuya, Tokyo, has just unveiled its latest offering aimed at high schools, universities, and vocational schools. The new “School Festival Production Package” merges talent casting with event production into a cohesive service tailored for school festivals.

This innovative package not only facilitates the casting of celebrities, comedians, and influencers but also encompasses comprehensive event planning, stage direction, progress management, and on-the-day operation support. It stands as a complete one-stop solution.

Why an Integrated Package?

The rising trend among cultural and school festivals to leverage celebrity appearances and influencer engagements is fueled by an increase in visitor numbers and the sharing of events on social media. However, many organizing committees face significant challenges: determining which talent to engage, negotiating with agencies, managing the production process, and ensuring smooth operations on the day of the event. Furthermore, compliance issues can create additional burdens for students who handle these responsibilities.

Recognizing these hurdles, Cross-Eye leverages its extensive experience in advertising and promotion to alleviate the stresses of festival management, while simultaneously enhancing visitor satisfaction and engagement.

Features of the School Festival Production Package

- Customized Talent Selection: Tailored selection and negotiation of talents fitting the theme and audience of the festival.
- Event Design and Direction: Proposals for talk shows and stage configurations to create engaging experiences.
- Operational Support: Comprehensive management on the event day to ensure a seamless experience.

By combining insider knowledge of casting with expert production capabilities, Cross-Eye aims to transcend the traditional model of simply booking a talent. The objective is to structure the entire event for optimal success.

Future Endeavors

Cross-Eye is set to expand its repertoire beyond school festivals, targeting corporate and community events with similar packages. The goal is not only to decide on the "who" of events but also to carefully curate the "how" to deliver these experiences effectively. As an event partner, Cross-Eye aspires to enhance the overall value of gatherings.

Insights from the Leadership

Keisuke Ito, Vice President of Cross-Eye, shares his perspective on the importance of cultural festivals for student growth:

"Having worked for many years in a university before joining Cross-Eye, I have seen firsthand how passionate students are about their festivals, which serve as vital opportunities for personal development. However, I also acknowledge the challenges they face when negotiating talent bookings and ensuring compliance with safety management during events. By leveraging our solid connections within the entertainment industry and in-depth production know-how, we are fully committed to supporting students in realizing their visions and creating memorable experiences safely. We hope this service contributes to student growth and the advancement of educational institutions."

About Cross-Eye

Cross-Eye is renowned as one of Japan's most knowledgeable talent casting companies, established by directors with backgrounds in talent and influencer management. With robust entertainment connections and an in-house developed database, the company excels in rapid and precise casting solutions.

Company Details:
Name: Cross-Eye Co., Ltd.
Location: 4th Floor, ARISTO Shibuya, 37-15 Udagawacho, Shibuya-ku, Tokyo
Representative: Yasutaro Nunome, CEO
Website: https://x-i.co.jp/
Inquiries: https://x-i.co.jp/contact/