Ski-Doo Revives Snow PASS Program to Support Snowmobiling Community and Environment
Ski-Doo Revives the Snow PASS Program
Ski-Doo, a hallmark in the world of snowmobiling, is once again stepping up its commitment to the winter sports community with the revival of the Snow PASS Program. This initiative aims to Protect, Access, Sustain, and Support the beloved winter playgrounds essential for snowmobiling across North America. The program underscores Ski-Doo's focus on responsible riding and community engagement in maintaining the sport’s future.
A Legacy of Support
Since its inception, the Snow PASS Program has significantly impacted local snowmobiling communities. It has provided over CAD $1.2 million in financial assistance to more than 240 community-driven projects. These projects are crucial for enhancing trail systems, improving access, and catering to hundreds of thousands of snowmobilers eager to explore winter landscapes safely.
David Baker, Vice President and General Manager of Powersports, North America at BRP, emphasized the importance of local clubs and volunteers who tirelessly work to keep the trails maintained and accessible. “They support continued access and protect the beautiful playgrounds we all enjoy,” Baker remarked, highlighting Ski-Doo's responsibility to back these efforts actively.
Funding Opportunities for 2026-27
For the upcoming riding season, the Snow PASS Program will extend grant opportunities of up to $5,000 to eligible national, provincial, state, and local nonprofit clubs or community organizations. These funds are intended to:
- - Protect, maintain, or expand access to riding areas
- - Enhance trail infrastructure, grooming, and signage
- - Strengthen club revitalization and encourage volunteer engagement
- - Increase accessibility and welcome new riders into the sport
Applications for these grants opened on April 1, 2026, and will be accepted until July 31, 2026, with funding decisions expected by September 15, 2026. Past applicants with proposals that did not secure funding are encouraged to submit new requests.
How to Get Involved
Interested organizations can apply for grants through specific regional links beginning April 1, 2026:
A Vision for a Sustainable Future
Through initiatives like the Snow PASS Program, Ski-Doo remains a frontrunner in advocating for responsible riding practices and sustaining winter access for future generations. This initiative aligns with BRP's wider commitment encapsulated in its Responsible Rider program, which promotes environmental stewardship and respectful engagement with local communities. By bolstering clubs and enhancing trail infrastructure, Ski-Doo's ethos of responsible riding becomes a tangible reality, ensuring that snowmobiling remains an exciting, safe, and inclusive activity for years to come.
About BRP
BRP Inc. is a renowned leader in the powersports arena, with over eight decades of innovation and a strong consumer focus. The company boasts a portfolio of industry-leading brands, including Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am vehicles, designed to unlock exhilarating adventures across various terrains. Headquartered in Quebec, Canada, BRP reported annual sales of CAD 8.4 billion and employs nearly 17,000 dedicated people globally as of January 31, 2026.
For more information about Ski-Doo and its initiatives, visit BRP's website.
Topics Consumer Products & Retail）
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