#Japan #Tokyo #Matsumoto #Kurupita #Customizable Backpack

Exciting New Model: 'Kurupita Change'

Japanese company Matsumoto, known for its production and distribution of backpacks and bags, has officially announced the release of the latest model in their innovative line of school bags, the 'Kurupita Change'. This customizable backpack is specifically designed for kids who are set to enter elementary school in April 2027. The company, headquartered in Chuo, Tokyo, provides a unique touch by allowing children to change the lock designs of their backpacks, catering to their evolving tastes and preferences.

A Unique Customization Experience

The standout feature of the 'Kurupita Change' is its replaceable lock. Unlike standard backpacks, the Kurupita Change allows children to easily swap out the lock at the bottom of the flap, keeping the bag upright while opening or closing it effortlessly. Available in six distinct styles and an impressive array of 31 colors, this model ensures each child can express their individuality. Each backpack comes with two locks, and additional locks can be purchased separately, incentivizing children to continuously customize and personalize their backpacks.

Diverse Designs Tailored for Every Child

The 2027 model year introduces the new 'Kurupita Change,' featuring a total of six styles tailored to various preferences. The popular girls' model 'Hanakazari' and boys' model 'Rainbow Park' are making a comeback in a customizable format. Other options include 'Lumière,' a girls' backpack renowned for its exquisite embroidery and soft texture, and 'Cross Link,' a boys' backpack that combines style with an elegant design.

Each new model balances functionality and aesthetics, providing parents and children with a broader spectrum of choices that cater to each child's unique tastes and needs.

99 Unique Lock Designs for Endless Creativity

With a staggering 99 lock designs available, children can easily change their backpack lock to fit their mood or personal style, allowing them to enjoy their bag without ever becoming bored. The 'Kurupita Lock' is designed so that even small hands can quickly and effortlessly exchange the locks. Simply turn the lock and detach it by engaging the levers on either side until it makes a click sound, making it both fun and easy for kids.

The convenient lock positioning allows for smooth access to the bag’s contents, promoting an enjoyable and seamless experience for daily school life.

Child-Friendly Features and Easy Customization

The 'Kurupita Change' model emphasizes ease of use, enabling children to manage their bags without strain. Recognizing that some kids may struggle with traditional backpack locks, Matsumoto has implemented a design that allows opening and securing with just one finger. This thoughtful design not only decreases potential issues with forgetting to close the bag but also promotes the independence children crave.

Moreover, each bag has been tested for durability, ensuring a reliable product that can withstand the rigors of everyday use while remaining comfortable.

A Commitment to Future-Forward Design

Since its establishment in 1948, Matsumoto has been dedicated to crafting quality backpacks, driven by a mission to adapt to changing times and meet children’s needs for individuality. As society shifts towards embracing diversity and personal expression, Matsumoto strives to create backpacks that align with these values, focusing on stimulating creativity and fostering a joyful experience through their products.

Matsumoto aims to uphold the revered tradition of Japanese school bags while embracing innovation and the unique nature of each child. We look forward to seeing how the latest 'Kurupita Change' model shapes the school experience for many young learners in the years to come.

Company Overview

• - Name: Matsumoto Co., Ltd.
• - President: Katsushi Matsumoto
• - Location: 2-6-10 Nihonbashi Bakurocho, Chuo-ku, Tokyo, Yamato Chemical Building, 6F
• - Website: kk-matsumoto.co.jp
• - Business: Specializing in the wholesale and planning of backpacks and bags.