#Japan #Tokyo #1seki3cho #Anti Discount #Rivalry Offer

Innovative Offers from 1seki3cho Group

The 1seki3cho Group has launched a creative initiative that includes not only the new 'Anti Discount' but also the 'Rivalry Discount' campaign. These surprising offers originate from a passionate statement made by the company’s representative, Mr. Yoneda, who said, “If there are haters, I want to make them happy!”

This unusual approach is designed to foster goodwill not just towards loyal customers but also towards critics and competitors. The idea is to embrace the voices of dissent as valuable feedback, while also celebrating the camaraderie among industry peers.

The Anti Discount

Starting on October 1, 2025, the 'Anti Discount' is exclusively for those who have provided constructive criticism to the 1seki3cho Group via direct messages on Instagram or through restaurant review platforms like Google Maps and Tabelog. These customers can enjoy a special discount as a token of appreciation for their candid input.

Discount Details: 30% off on your dining bill (one-time use, for up to two people). To redeem the offer, simply book a reservation through the provided link at the end of this article, mentioning 'Anti Discount Request' in the remarks section.

Important Points:

• - This offer is available to anyone who has previously sent feedback to the group’s official accounts.
• - The 'Anti Discount' can’t be combined with the 'Rivalry Discount' and is valid until the end of November 2025, applicable across all 1seki3cho Group outlets.
• - Comments received after October 2, 2025, are not eligible for the discount.

The Rivalry Discount

In an industry where competition is fierce, the 'Rivalry Discount' extends a warm invitation to all fellow restaurant professionals. This initiative aims to unite competitors, viewing them as allies in the shared goal of enhancing the dining industry’s future.

Eligibility Criteria: You must be able to present a business card and an ID as proof of your affiliation with the foodservice sector.

Discount Details: 20% off on your dining bill (one-time use, for up to two people). Reservations should include 'Rivalry Discount Request' in the remarks section on the provided booking link.

Important Points:

• - Like the 'Anti Discount,' this offer is also unavailable in conjunction with the rival option and will be valid until the end of November 2025, applicable to all 1seki3cho Group restaurants.

What is the 1seki3cho Group?

The 1seki3cho Group began with a whimsical question: “What if a lord ran a restaurant?” This concept drives the mission to deliver exceptional hospitality that exceeds expectations while maintaining a touch of fun. As Mr. Yoneda, who embodies the spirit of a lord, works tirelessly to ensure that each customer leaves satisfied with an emphatic, “I am pleased!”

Spotlight on Four Recommended Restaurants

Among the 15 establishments, today, we will highlight four that Mr. Yoneda particularly admires:

Sushi Yata 1seki3cho

Located in Shinbashi, this sushi restaurant aims to satisfy both the stomach and spirit of the people. Here, high-quality sushi is accessible with no compromise on freshness, thanks to a self-operated seafood wholesaler. The restaurant is known for its impressive crowdfunding success, garnering over ¥53 million from 1,410 supporters. English-speaking staff are present to welcome international guests, ensuring everyone can experience authentic sushi.

Wagyu Cuisine 1seki3cho

In the heart of Osaka, this hidden gem doesn’t even display a sign. Behind a veil, diners find exquisite wagyu dishes like sirloin tartare and 100% wagyu hamburgers. The buzz around this restaurant comes from the honest ingredients and mastery that evoke cravings long after the meal.

Wagyu Cuisine 1seki3cho Main Store

To bring an esteemed presence to Tokyo, this restaurant recently opened in Shinbashi, boasting a three-course wagyu option and Mr. Yoneda’s favorite, the cold mackerel broth cold noodles. Accommodating both intimate occasions and large gatherings, guests can indulge in the distinct essence of wagyu cuisine.

Select Yakitori 1seki3cho Main Store

Set in a 70-year-old residence, this yakitori establishment is meticulous about every element - from chicken grilled over charcoal to a refined selection of sake and wine. A drink after work or a grand celebration, this venue promises that every guest leaves with cherished memories.

To make a reservation at any of the 1seki3cho Group restaurants, please visit: Reservation URL
Follow the representative on Instagram: @1seki3cho_yonezap.