SPM Communications Expands Client Base and Enhances Geo Marketing Techniques

SPM Communications Expands Client Roster and Enhances GEO Expertise

SPM Communications, a strategy-focused public relations agency, continues its dynamic evolution by expanding its client portfolio and enhancing its capabilities in generative engine optimization (GEO). Based in Dallas, the agency aims to boost cultural relevance and deliver measurable business growth through a unique blend of media relations, influencer marketing, and crisis management.

On September 23, 2026, SPM Communications announced the addition of three notable brands: LL Hawaiian Barbecue, Sunfly, and Puttery. These new partnerships reflect the agency's commitment to working with diverse and innovative brands across dining and entertainment sectors.

A Closer Look at the New Clients

LL Hawaiian Barbecue

Founded in 1952, LL Hawaiian Barbecue has carved a niche in the culinary landscape with its fresh, made-to-order plate lunches. Available in over 240 locations across Hawaii, the continental U.S., and Japan, SPM plans to elevate the brand's visibility among consumers and potential franchise partners by leveraging storytelling and media connections.

Sunfly

Launching in October 2026, Sunfly introduces a fresh drive-thru beverage concept that aims to transport customers to a tropical paradise. Focusing on flavors such as coconut and aloe water, along with nitro-infused lemonades and cold-pressed juices, Sunfly will also offer house-baked pastries like matcha-glazed cinnamon rolls and egg bites. SPM will play a critical role in introducing this unique culinary experience to the Dallas market.

Puttery

Combining the fun of mini-golf with fine dining, Puttery offers an immersive experience suitable for all ages. With ten premium locations in major cities like Chicago and New York City, SPM is tasked with promoting Puttery’s unique family-friendly daytime offerings and adult-centric evening experiences. The agency will work to secure earned media coverage that showcases the brand’s innovative approach to entertainment and dining.

Innovative Approach to PR

Suzanne Miller, the founder and president of SPM Communications, expressed their excitement, stating, "LL Hawaiian Barbecue, Sunfly, and Puttery embody our ideal mix of clients—an iconic legacy brand, a challenger in the wellness beverage space, and a pioneering eatertainment venue. These partnerships will allow us to utilize our strong storytelling capabilities to enhance brand awareness and attract new franchisees."

SPM is also deepening its focus on its newly established GEO practice centered on Engineered Brand Discoverability™, aiming to enhance brand visibility in an increasingly digital world.

In recognition of its exceptional performance, SPM Communications has been named to the PR News Agency Elite 120 list for four consecutive years. This prestigious list highlights PR and communications agencies that excel in innovation, client service, and industry impact.

The agency has a strong history of success in elevating consumer brands across various sectors including food, retail, wellness, and more. Prominent clients include Chuck E. Cheese, Camp Bow Wow, and Einstein Bros. Bagels.

About SPM Communications

Founded in 1999, SPM Communications positions itself as a boutique PR agency that integrates cultural intelligence with advanced AI-driven strategies. With services ranging from media relations to crisis management, they help iconic brands and emerging challengers achieve notable visibility and business results. The agency maintains a commendable Net Promoter Score of 82, well above the industry average, reflecting its dedication to delivering excellent service.

In summary, SPM Communications’ expansion of its client roster and the strategic integration of GEO practices demonstrates its commitment to driving innovation in public relations. As the agency continues to harness the power of storytelling and AI in its services, the potential for growth and success in the dynamic landscape of PR remains promising.