Hard Rock International Kicks Off Soccer Season with New Campaign 'All Teams. One Place.'

Hard Rock International has unveiled an exciting campaign titled "All Teams. One Place." to celebrate the upcoming global soccer tournament this summer. This initiative is driven by a unique partnership with world-renowned athlete, record-holder, and Hard Rock brand ambassador, Lionel Messi. The campaign aims to unite fans across the globe through various exciting activities and opportunities.

The "All Teams. One Place." campaign incorporates Hard Rock locations worldwide, aiming to connect soccer enthusiasts through a global raffle. Fans have the chance to win a range of prizes, including a once-in-a-lifetime meeting with Messi himself and over 300 additional prizes. Notable offerings also include stays at Hard Rock hotels, points in the Unity loyalty program, exclusive experiences in the Messi Legendary Suite at Hard Rock Hotel New York, and Seminole Hard Rock Hotel & Casino in Hollywood.

One of the highlights of the campaign is the introduction of the Messi Legendary Burger, created in collaboration with Messi. This delectable offering will be available at select Hard Rock Cafés and hotels. In addition, a limited-time menu featuring dishes inspired by global culinary influences will be introduced to celebrate this exciting soccer season.

Leo Messi expressed, “This summer brings together fans from all over the world who love the game and take pride in their countries. I have always believed that soccer is for everyone, and everything my friends at Hard Rock have created—hotel suites, café menus, and country-inspired jerseys—helps fans represent their teams and watch matches together.” His passion for soccer and community shines through in this campaign, aiming to foster a sense of togetherness among football fans.

Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, remarked, “This is a perfect celebration of sport and the global community. Hard Rock provides an energetic and inclusive atmosphere for fans worldwide. Whether staying in the Messi Legendary Suite at Hard Rock Hotel New York, enjoying the Messi Legendary Burger in our cafés, or hoping to meet the legend himself through our raffle, Hard Rock is home to every fan, every team, and every moment of this historic summer.”

To kickstart the excitement, the campaign has been brought to life through a newly produced commercial, featuring Messi himself, filmed at Seminole Hard Rock Hotel & Casino in Hollywood. The advertisement captures the passion and global spirit of Hard Rock’s campaign to celebrate “All Teams. One Place.”

Fans can learn more about the campaign and the chance to participate in the raffle by visiting hardrock.com/allteamsoneplace. The raffle runs from June 15 to July 31, 2026, with the grand prize including a meeting with Lionel Messi, round-trip airfare for two, and a two-day stay at the Guitar Hotel in Hollywood, Florida.

With such exciting offerings and initiatives, the "All Teams. One Place." campaign by Hard Rock International is set to make this summer unforgettable for soccer enthusiasts around the world. Join in on the festivities and celebrate your team with Hard Rock’s unique experiences. This summer is not just about the games—it’s about unity, passion, and the love of soccer!

So, gear up, gather your friends and family, and prepare to root for your favorite teams, all while enjoying the legendary atmosphere and experiences that only Hard Rock can provide.