Vermicular's Grand Opening at NEWoMan Takanawa
Vermicular, a renowned Japanese brand known for its exquisite cast iron enamel cookware, is making a grand entrance in Tokyo with the opening of its flagship shop, restaurant, and bakery at NEWoMan Takanawa. Scheduled to debut on September 12, 2025, this unique venue combines three distinct formats, all aimed at providing guests with the ultimate Vermicular experience.
The new location, situated on the second floor of NEWoMan Takanawa, is a strategic move from its previous home in Daikanyama's Vermicular House. The NEWoMan Takanawa complex, managed by Lumine, is an expansive facility conceived under the theme of creating life values not yet seen in a hundred years. It aims to intersect various lifestyle elements such as food, culture, beauty, and housing, delivering immense value to visitors in a stimulating environment.
A Culinary Haven
At the heart of this new facility is a restaurant that showcases Vermicular’s commitment to enhancing the natural flavors of ingredients. Diners can indulge in a range of dishes crafted using Vermicular’s renowned cooking techniques, particularly highlighting the moisture-retaining properties of its signature cookware. The lunch menu features enticing options, such as
Moisture-Free Curry, made with precision-sealed pots that enhance flavors and retain original tastes, and a fish dish expertly seared in a Vermicular frying pan.
In the evening, the restaurant transitions into a bistro-style venue, offering delectable meat preparations grilled over wood fire, as well as seasonal salads featuring vegetables baked without water to amplify their flavors. Each dish is presented beautifully on Vermicular tableware, ensuring a feast for both the palate and the eyes.
Bakery Bliss
Additionally, the bakery within Vermicular Takanawa is uniquely positioned as the only bakery in the world that uses Vermicular cookware for all its bread-baking. Each loaf is meticulously crafted using specially designed pots and trays, resulting in bread with a delightful contrast of a crispy crust and a moist, flavorful interior. Popular items include the
Moisture-Free Curry Bread, a fan-favorite that features a hearty filling of the restaurant's signature curry, and seasonal specialties that celebrate the culinary artistry Vermicular upholds.
An Interactive Shopping Experience
The flagship shop at NEWoMan is designed to be an immersive experience for customers. Shoppers can engage directly with factory-trained concierges who will guide them through cooking demonstrations and hands-on product experiences. Wander through the wide array of Vermicular products, including exclusive sizes that you won't find anywhere else. This personal touch invites culinary enthusiasts to fully understand and appreciate the quality craftsmanship of Vermicular’s offerings.
Opening Event and Special Offers
To celebrate the grand opening, a variety of exciting promotional items will be available from September 12 to September 30, 2025. Early visitors can receive exclusive Vermicular branded gifts, such as blended drip coffee or stylish enamel cutlery rests. Diners at the restaurant will also receive complimentary items with their meals and reservations can now be made for dinner starting September 10.
Conclusion
Vermicular's new shop, restaurant, and bakery at NEWoMan Takanawa promises not only a destination for exceptional food and cookware but also a celebration of the Japanese culinary philosophy. It echoes the company's commitment to delivering the beauty of home cooking through careful craftsmanship and innovative techniques. For anyone in Tokyo or visiting, this venue will surely offer a novel experience that merges flavor, design, and culture. Don't miss out on being part of this remarkable culinary journey.
Location: 2-21-1 Takanawa, Minato City, Tokyo, NEWoMan Takanawa North 2F
Official Website: Vermicular
Instagram: @vermicular_newomantakanawa