#Japan #Osaka #New Year's #Belle Maison #osechi

Exploring Osechi Consumption Trends for New Year's 2025

Introduction to Osechi Trends

As New Year’s approaches, traditional Japanese osechi is becoming a staple at tables across the country. A recent survey conducted by Belle Maison, a subsidiary of Senshukai Co., Ltd., highlights a significant trend: approximately 77% of respondents reported enjoying osechi in 2025, with nearly 52% confirming they purchased it. This reflects a definitive shift toward convenience, showcasing the growing preference for online shopping.

Online Shopping Dominates Osechi Purchases

In the survey results, the preferred purchase locations were revealing. Online shops topped the list at 45.1%, followed by department stores and supermarkets. This growth in online shopping for osechi signifies a notable change in consumer behavior, adapting to modern lifestyles that prioritize convenience and accessibility. Additionally, 34.7% of respondents have purchased frozen osechi before, and an impressive 76.7% of them expressed satisfaction, citing ease of use and taste as key reasons for their positive experiences.

Changing Family Dynamics Influence Osechi Consumption

Interestingly, the survey also shed light on the demographics of those consuming osechi. Families of 1 to 3 people made up 47.4%, while 52.5% of respondents indicated they enjoyed osechi with 4 or more people together, showcasing a shift from large family gatherings to more intimate celebrations, likely influenced by the rise of nuclear families. This trend signals a demand for smaller portion sizes and packaging to accommodate various family dynamics.

Price Sensitivity and Value

Examining the price point of osechi purchases reveals that 48.8% of consumers spent between 10,000 to 20,000 yen. Interestingly, nearly half of those surveyed indicated that this price range is their ideal for purchasing osechi, showcasing a balance between quality and affordability. Furthermore, character-themed osechi has garnered attention, with 7.7% of shoppers stating they’ve purchased these products mainly to delight children.

The Allure of Character-Themed Osechi

Character-themed osechi from Belle Maison is an exciting offering that transcends age. The survey found that 76.5% of those who bought character osechi did so because they liked the character themselves, alongside the desire to make children happy. This indicates that there is significant appeal for all ages within this category, transforming the perception that such items are solely for kids. Even adults are finding joy in character-themed options, leading to repeat purchases and high customer satisfaction.

Innovations in Freezing and Quality

Belle Maison’s commitment to quality is evident in its use of advanced freezing techniques. Their character osechi maintains excellent taste and texture, with many customers reporting they enjoy the freshness even after freezing. The unique selling proposition lies in the delightful combination of traditional ingredients and character themes, appealing to both children and adults alike.

Conclusion

With these compelling insights, it is clear that the tradition of osechi is evolving. Consumers are leaning towards convenient purchasing through online platforms, with a growing affection for character-themed variations. As Belle Maison prepares for the next year’s offerings, they remain committed to quality, ensuring a delightful experience for all customers.

Upcoming Character Osechi Releases

Belle Maison is set to launch its highly anticipated lineup for the 2026 season of character osechi starting on August 25, 2025. This collection will surely captivate consumers, especially as they continue to celebrate not just tradition, but also the diverse tastes of modern families.

About Belle Maison

Founded in 1976, Belle Maison has continuously delivered quality products that resonate with women. The brand embraces the spirit of innovation while honoring traditional Japanese customs, striving to enhance customer satisfaction and bring smiles to every household across Japan.
Click here to explore more about their character osechi offerings and special campaigns for the coming New Year!