DECORTÉ Launches Third Year of Purple Ribbon Campaign for Domestic Violence Awareness

DECORTÉ's Charitable Initiative: Purple Ribbon Campaign

In a vibrant show of commitment to women’s safety and empowerment, DECORTÉ, the renowned Japanese cosmetics brand, has officially launched its third annual Purple Ribbon Campaign. This initiative underscores the company's dedication to addressing domestic violence and supporting women in need. Kicking off this October, which is Domestic Violence Awareness Month, DECORTÉ has pledged a generous $30,000 donation to Win, a leading organization in New York City that provides shelter and support for women and children suffering from homelessness and domestic violence.

Sharon del Valle, the General Manager of KOSÉ America, stated, “At DECORTÉ, we believe in the power of beauty to uplift and empower. Supporting Win for the third year is a reflection of our deep commitment to helping women and children in our community build brighter futures. This continues our corporate mission of creating cosmetics that inspire hopes and dreams to build a brighter world.”

Win: A Beacon of Hope

Founded decades ago, Win is New York City's largest provider of shelter and supportive services for homeless women and their children. The organization's extensive reach allows it to serve over 12,000 women and children annually, offering vital resources such as transitional housing, childcare, and job training. DECORTÉ's partnership with Win not only enhances awareness of violence against women but also directly impacts many families' lives by providing them with crucial support to foster self-sufficiency.

DECORTÉ's contributions have already supported Win to a significant extent. Over the past years, the cosmetics giant has donated a total of $90,000, which has funded essential programs like the Income Building Program (IBP). This initiative is pivotal in helping women develop the skills and resources needed to secure stable employment. Since its inception, the IBP has served more than 3,400 clients, facilitating pay increases of over $4 per hour for many working mothers within the program.

Chris Valens, Win's Senior Vice President of Development, expressed gratitude for the ongoing partnership, highlighting how donor contributions like those from KOSÉ America aid in creating lasting changes in the lives of women and children striving to escape homelessness.

The Purple Ribbon Program: Beauty with Purpose

The Purple Ribbon Campaign is more than just a fundraising effort; it represents DECORTÉ's commitment to social responsibility and the empowerment of women. Launched in 2022, the Purple Ribbon Program uses beauty as a means to enact change. Featuring limited edition gift sets, a portion of the proceeds from these products is donated each year to organizations like Win, which align with DECORTÉ's vision of uplifting and supporting women's causes.

Symbolized by the purple ribbon—an emblem of dignity, courage, and transformation—this initiative offers patrons a meaningful way to contribute to a noble cause. The Purple Ribbon gift set not only serves as an excellent cosmetic opportunity for consumers but also as an impactful vehicle for social change.

Lasting Impact and Future Goals

In the previous year alone, Win successfully moved over 1,100 families from shelters into permanent housing—a feat that attests to the organization's effectiveness. Impressively, nearly 90% of these families remain stably housed two years post-shelter, showcasing the impact of their structured support.

As DECORTÉ continues its philanthropic efforts, the company expresses hope that their contributions will facilitate a cycle of positive change, supporting women and children, and providing the necessary tools and resources to prosper, heal, and thrive.

To explore more about the DECORTÉ Purple Ribbon Project, visit DECORTÉ's official site. Customers can also find DECORTÉ products at Nordstrom, Bloomingdale's, and Saks Fifth Avenue, ensuring that beauty and philanthropy continue hand in hand.

About DECORTÉ and Win

DECORTÉ, a distinguished name in the global beauty realm under the KOSÉ Corporation, has consistently prioritized innovation while celebrating the rich traditions of Japanese beauty. On the other hand, Win has dedicated over 30 years to enhancing the lives of homeless women and children in New York City, seeking to uplift and provide support for those in vulnerable situations. Together, these organizations exemplify the strong impact corporate and charitable partnerships can make in society.