#Japan #Tokyo #Shufoo! #ONE COMPATH #Visit Tracking

Shufoo! Introduces Enhanced Reporting Services

The leading electronic flyer service in Japan, Shufoo!, operated by Toppan Group's company ONE COMPATH, has undergone a significant transformation. As of October 2023, the service formerly known as Visit Tracking has been rebranded to Shufoo! Visit Tracking. This change coincides with new functionality aimed at maximizing the impact of flyer campaigns through data-driven insights.

New Features Overview

The revamped Shufoo! Visit Tracking has introduced three key analytic functions: ROAS Funnel, Repeat Visit Analysis, and Delivery Area Analysis. These updates are designed to increase the effectiveness of store operations by providing granular insights based on extensive flyer data. The evolution is a response to the growing demand from client businesses for deeper analytical capabilities regarding their promotional efforts.

Background of Shufoo!

Since its inception in August 2001, Shufoo! has been dedicated to serving consumers with shopping information through flyers. Simultaneously, it has supported various retail companies by analyzing consumer behaviors—such as whether individuals who viewed a flyer actually visited or made purchases at a store. While users have been able to gauge the cost-effectiveness of their electronic flyers through view and visit metrics, there has been a significant request for actionable insights to optimize future campaigns. In response, the new reporting service aims to visualize customer visitation trends and improve promotional efficacy.

Detailed Breakdown of New Features

1. ROAS Funnel

The ROAS (Return On Advertising Spend) Funnel provides a multi-tiered view of customer engagement metrics, such as views, visits, and repeat visits. Each KPI can be monitored for changes, facilitating the generation of actionable improvement strategies tailored to specific metrics. For instance, it allows businesses to identify areas where flyer view rates can be enhanced or confirm the stability of existing customers while improving approaches to attract new ones. This detailed overview supports clearer strategic decision-making for promotional activities.

2. Repeat Visit Analysis

This feature offers visualization of users who actively return to stores as a result of flyers posted on Shufoo!. By focusing on long-term engagement rather than short-term fluctuations, businesses can accurately assess their strategies’ real impact on customer retention. This facilitates informed decision-making, particularly regarding whether to focus on attracting new customers or strengthening relationships with existing ones.

3. Delivery Area Analysis

With the Delivery Area Analysis, businesses can pinpoint regions outside their current flyer distribution areas that hold potential for increased customer traffic. The ability to visualize user visitation ranges on a map, combined with numeric trends, makes it easier to strategize geographical expansion of flyer distributions for better efficacy.

Future Developments

Shufoo! Visit Tracking is committed to evolving as more than just a flyer distribution service. It aims to empower businesses in bridging the digital and physical markets through enhanced data analysis and insights tailored to the unique attributes of each flyer or advertisement. The company plans to expand its services, introducing visualization capabilities for customer visits triggered by various promotional content, not just flyers.

Moreover, collaborative efforts with the receipt-utilizing solution, Shufoo! Receipt Campaign, are underway. This will allow for comprehensive analysis of customer behavior, from flyer engagement to actual purchases. Through these initiatives, Shufoo! will further transform from a traditional flyer distributor to a robust media and AI marketing service, continuing to innovate in the digital marketing landscape.

For more details about the Shufoo! Receipt Campaign, visit: Shufoo Receipt Campaign

About Shufoo!

Shufoo! stands as Japan's largest electronic flyer service, boasting 16 million unique users and participation from over 120,000 stores nationwide. It provides users with access to flyers from supermarkets, home centers, electronics stores, drugstores, and more—all for free. With auxiliary information on promotions, sales, coupon offerings, and daily shopping guides, Shufoo! enhances user convenience. Accessible on smartphones, PCs, and tablets, Shufoo! makes shopping more economical and convenient for its users.

Established under the management of Toppan Group since its launch in 2001, Shufoo! continues to adapt and expand its services for a digital-first market.

For more information on ONE COMPATH and its services, visit: ONE COMPATH