Cousins Maine Lobster Expands in Texas with New Food Truck in Lubbock

Cousins Maine Lobster Unveils Second Truck in Lubbock

In an exciting move for seafood lovers in Texas, Cousins Maine Lobster (CML) is rolling out its second food truck in the Lubbock area. This expansion aims to cater to the growing appetite for high-quality seafood, particularly Maine's famed lobster dishes. The new truck will be managed by Chris Wilson, a passionate local entrepreneur with a wealth of experience in the restaurant industry.

Chris Wilson’s journey with Cousins Maine Lobster began with a moment of inspiration. Upon encountering a visiting food truck from Dallas renowned for its long lines and popularity, he was curious enough to try the delicious offerings. After experiencing the unique flavors and high standards of the brand, he recognized an opportunity that he couldn't resist. Chris launched his first food truck in Lubbock back in October 2024 and has now signed a deal to further expand with additional trucks in New Mexico and Arizona.

As the demand for seafood continues to rise, particularly that of lobster dishes, the addition of the second truck is a strategic move for CML. The menu will feature a variety of mouthwatering options, including their famous lobster rolls, delectable lobster tacos, hearty lobster grilled cheese, and sweet whoopie pies. This diverse offering is sure to satisfy the cravings of local seafood enthusiasts.

Chris Wilson expressed his enthusiasm about this new venture: "After a successful launch with our first Lubbock truck, we are thrilled to reach more communities that appreciate the taste of Cousins Maine Lobster. Bringing a piece of Maine to West Texas has been an incredible journey, and I can't wait for our new truck to serve even more residents in the area."

Lindsay Herberger, the Director of Franchise Development at CML, commended Chris for his outstanding dedication and leadership and conveyed confidence that the new truck will be embraced just as warmly as the first. Herberger emphasized, "We are excited to support Chris's continued growth and proud to help him bring the authentic flavors of Maine lobster to new markets."

Cousins Maine Lobster aims to attract passionate operators eager to deliver quality food and exceptional customer service. Their franchise model allows newcomers to enter the seafood market efficiently. With minimal startup costs and quick setup times, franchisees can launch a food truck within three to six months. The brand is currently exploring markets with high demand for fast-casual seafood, targeting cities like San Diego, California, Reno, Nevada, and several locations across the Midwest, including Des Moines, Iowa, and the state of Nebraska.

Since its inception, Cousins Maine Lobster has transformed into a premier seafood franchise, delivering authentic Maine lobster across the nation. Founded in 2012, the brand gained recognition after appearing on Shark Tank, where they secured investment from Barbara Corcoran. Their dedication to consistent quality and an unforgettable customer experience continues to set them apart in a competitive industry.

To stay updated on Cousins Maine Lobster's upcoming events or to find a location near you, check out their official website at www.cousinsmainelobster.com. With this recent expansion, they are set to bring more delightful flavors to high-demand areas, firmly establishing themselves as the go-to for quality seafood in America. Additionally, potential franchisees interested in joining the Cousins Maine Lobster family can learn more about opportunities at https://www.cousinsmainelobster.com/franchise.