Odwalla® Expands Retail Presence in California with Over 400 New Locations

Odwalla® Makes a Grand Return to California's Grocery Scene

In a notable comeback, the beloved juice and smoothie brand, Odwalla®, is reestablishing its footprint in California. After initially captivating taste buds since its inception in 1980, Odwalla® has announced a major expansion into more than 400 grocery stores throughout Southern California. Residents can once again enjoy their favorite beverages at mainstream retailers such as Ralphs, Food 4 Less, Gelson's, Superior Grocers, and Northgate Market.

Revamped Beverage Offerings

Odwalla's comeback is coupled with a fresh lineup of delicious smoothies and juices. The brand now offers three signature smoothie flavors: Mango, Strawberry-Banana, and Berries, each designed to deliver a burst of fruity flavor and a pleasing texture. Alongside their smoothies, Odwalla® is also rolling out three distinctive juice options that include a blend of orange, guava, and ginger; a refreshing green juice made with pineapple, apple, and nopal (tender cactus); and a not-from-concentrate orange juice.

These products are available in visually appealing 13.9 fluid-ounce glass bottles and 16 fluid-ounce Tetra Prisma® cartons, ensuring that the beverages not only taste great but also provide a modern and convenient option for consumers.

A Message from the Country Manager

Carlos Madrazo, Country Manager of Jumex® USA, shared his enthusiasm regarding the expansion, stating, "Bringing Odwalla® back to California, the place where it all started, is the perfect way to introduce our new line of juices and smoothies to consumers. This first stop marks the beginning of a journey towards distributing our new offerings nationwide, and it sets the stage for expanding our product portfolio further. Today’s consumers seek beverages made with natural ingredients that provide real nutritional value, and that's what Odwalla® embodies."

Exciting Future Ahead

As Odwalla® prepares for future growth, the brand is committed to introducing more product categories to meet the evolving tastes and preferences of consumers. The aim is to continue expanding its presence beyond California, tapping into markets across the United States in the coming months.

About Grupo Jumex

Founded in 1961, Grupo Jumex® is a well-known Mexican beverage company famous for its iconic "little blue can" and a vast assortment of fruit nectars, juices, energy drinks, and more. With a rich history as a family-owned business, Grupo Jumex® has evolved into an international brand with a significant market presence in both Mexico and the United States. As part of their strategic growth plan, Jumex® USA aims to deliver innovative products and form strategic partnerships that promote the brand's renowned contribution to the beverage market.

For more details about Odwalla® and its products, visit www.odwalladrinks.com. For distribution inquiries, get in touch at [email protected]

In summary, the return of Odwalla® to California's retail landscape marks an exciting time for health-conscious consumers who are eager for beverages that not only taste great but are made from natural ingredients. Keep an eye out for their new products at your local grocery store!