#Japan #Tokyo #coconogacco #SUGARHILL #BARNEYS

The Fusion of Street and High Fashion

In an exciting collaboration, the Tokyo-based brand SUGARHILL is making its debut through a special pop-up store at the Barneys New York Ginza flagship. Opening from September 19 to October 8, 2025, this event promises to blend the worlds of street fashion and high-end design, appealing to both fashion enthusiasts and casual shoppers alike.

What to Expect at the Pop-Up

The newly established UNION SQUARE pop-up space will host a variety of brands showcased over three weeks, with each week dedicated to presenting unique collections from different designers. The first week will spotlight SUGARHILL, a brand praised for its innovative take on military and workwear aesthetics. Their approach includes not only the use of industrial materials but also a context-driven design philosophy that aims to reinterpret masculinity and femininity in fashion.

SUGARHILL was founded in 2016 by Rikuya Hayashi, who has made waves within the fashion industry by merging streetwear with high fashion. Each piece they create reflects an intricate design process that encompasses material development, innovative color palettes, and thoughtful silhouette modifications. The brand's commitment to quality is evident in collaboration with various manufacturers, resulting in collections that prioritize texture, coloring, and overall feel, which are inspired by American culture and art scenes.

Designer Profile: Rikuya Hayashi

Rikuya Hayashi’s journey into fashion began at coconogacco, a renowned fashion school established by designer Ryosuke Yamagata in 2008. After graduating from the Fashion Institute of Technology (FIT) in New York and transferring to Musashino Art University for spatial design, Hayashi graduated at the top of his class in 2019. His accolades include winning the TOKYO FASHION AWARD 2022, followed by a revealing show at the Rakuten Fashion Week TOKYO for the fall/winter 2022 season, marking a significant milestone for SUGARHILL as their first runway appearance.

Pop-Up Event Details

• - Dates: September 19 to September 23, 2025
• - Location: Barneys New York Ginza Flagship, 1F
• - Designer Appearance: September 21, 2025, from 18:00 to 19:00

This unique opportunity allows visitors to interact with the designer and gain deeper insights into the creative processes behind SUGARHILL's collections. Enjoying a fashion event at such a prestigious venue like Barneys adds a layer of exclusivity that cannot be missed.

About coconogacco

coconogacco is dedicated to reshaping fashion education by encouraging students to explore their own identities through clothing. Its graduates have gone on to achieve significant success in international competitions, earning accolades and recognition in events like the LVMH Prize and ITS. In 2021, coconogacco was awarded the 39th Mainichi Fashion Prize, affirming its impact on fashion education in Japan.

For those interested in learning more about SUGARHILL, visit their official website or follow them on Instagram. Additionally, Barneys New York maintains a robust online presence and customers can navigate their extensive collection through their website and on Instagram.

This event represents a remarkable union between traditional shopping and modern fashion trends, encouraging a diverse audience to engage with both the brands and design philosophies that are shaping the future of fashion today.