Jameson Irish Whiskey Celebrates American Football with Unique Campaign in Dublin

Jameson Irish Whiskey: The Unofficial Whiskey for Football Fans

In an exciting move, Jameson Irish Whiskey has declared itself the "Unofficial Whiskey for Football Fans" as it prepares to embrace American football in Dublin like never before. With the first professional American football game set to kick off in Dublin on September 28, 2025, Jameson is rolling out a series of initiatives aimed at uniting fans of the sport.

The anticipation for this event has been building ever since Jameson rallied for pro football to land in Ireland during 2023 and 2024. The iconic brand is not just attending the game; it’s diving head-first into creating a vibrant atmosphere that resonates with football fans everywhere.

A Campaign to Celebrate Fans

Central to Jameson's strategy is launching the new slogan, "Unofficial Whiskey for Football Fans." This phrase encapsulates the spirit of camaraderie and joyous celebration that defines the football experience. Fans can expect various brand activations designed to engage them, from unique digital content to in-person interactive events. The campaign is being brought to life through a collaboration with Ogilvy and will be featured on Jameson’s own channels, as well as across paid media until November 2.

The essence of this campaign shines through its commitment to celebrating fans. As stated by Valeria Catterini, Senior Brand Director at Jameson, "Jameson has always stood shoulder to shoulder with the fans." This philosophy is at the heart of all their initiatives, emphasizing that the real game is not just on the field but within the hearts of the fans.

Exciting Events Leading Up to the Big Game

To mark the occasion of the first-ever pro football game in Dublin, Jameson is set to host a variety of immersive experiences that echo the rich culture of American football. On September 28, fans from across the globe can gather at viewing parties from Minneapolis to Dublin. In partnership with the Minnesota Vikings, who are one of the teams playing on Irish soil, Jameson invites fans aged 21 and over to RSVP for exclusive sampling events during these parties. The festivities promise thrilling moments and an authentic taste of Irish hospitality.

For attendees in Dublin, the iconic Bow Street Distillery has some exciting perks lined up. The first 100 fans arriving in American football apparel on September 27 and 28 will receive an exclusive merchandise pack to heighten their game day experience.

Exclusive Collaborations and Merchandise

Taking the excitement a notch higher, Jameson has partnered with Complex to solidify its place as the unofficial drink of game day, launching a limited-edition, football-inspired capsule collection. This partnership will yield specially crafted cocktails, themed snacks, and exclusive merchandise for fans attending tailgating events in New York City and later, Los Angeles.

Additionally, Jameson has planned a breakthrough marketing strategy by taking over ESPN studios. They will be the first spirits brand to debut a live commercial on SportsCenter, showcasing the vibrant connection between the Irish whiskey and American football.

Introducing the Jameson Football Flask

To complement this celebration, Jameson is introducing a unique product: a limited-edition football flask modeled after a regulation-sized football, designed to hold a 750mL bottle of Jameson Irish Whiskey. Available for purchase starting September 25 through ReserveBar.com, this cleverly designed flask serves not only as a functional item for game day but also as a collectible piece of art that fans can showcase.

Priced at $109.99 plus tax and shipping, this flask is expected to fly off the shelves due to its limited availability, alongside a bottle of Jameson Irish Whiskey. The whiskey brand encourages fans to act quickly to secure this perfect game-day accessory.

Game Day Experience and Promotions

For fans looking for additional game day offerings, Jameson is collaborating with Uber Eats to provide a 15% discount on Jameson orders every Sunday during September and October. This special promotion will make it easier for fans to enjoy their favorite whiskey while they cheer for their team.

As the day approaches for players to step onto the field, there’s a palpable sense of excitement. This innovative campaign, combined with a strong community spirit, is set to establish Jameson as a standout supporter of American football.

In summary, Jameson Irish Whiskey is not just joining in on the fun of American football; it’s amplifying the experience for fans both on and off the field. With an engaging campaign, unique merchandise, and celebrations spreading across cities, Jameson proves it’s ready to toast to an unforgettable season of football, in Dublin and beyond.