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Scrunch AI Secures $15 Million in Series A Funding

Scrunch AI, a leading company focused on enhancing how brands optimize their presence in AI searches, recently announced a significant milestone in its growth journey. The firm successfully raised $15 million in a Series A funding round led by Decibel, featuring contributions from notable investors such as Mayfield and Homebrew. This infusion of capital comes at a pivotal moment, as the company pivots from traditional SEO practices to advanced AI search optimization strategies.

In the past few months, Scrunch has witnessed remarkable growth, expanding its paying customer base by more than 50% month-over-month. Today, over 500 brands leverage the platform to better monitor their visibility in the rapidly evolving landscape of AI search results. Clients utilizing Scrunch have reported an impressive 40% increase in referral traffic and up to four times improvement in visibility across generative platforms, demonstrating the efficacy of their technology.

With the continuous rise of AI agencies serving as the primary gatekeepers to brand interactions, Scrunch has also introduced tailored offerings designed specifically for agencies. This initiative aims to assist agencies in navigating the transition to AI search, offering tools and insights essential for managing multiple client brands efficiently.

In an insightful statement, Chris Andrew, Co-Founder and CEO of Scrunch AI, highlighted the shifting dynamics of user engagement, stating, "Your website doesn't need to go away, but 90% of its human traffic will." He emphasized the urgency for brands to adapt, as AI agents increasingly become the first point of contact for consumers. Scrunch aims to build the essential infrastructure to ensure brands are not just visible, but compellingly present in this new digital landscape.

As part of its development efforts, Scrunch has analyzed millions of prompts and citations across prominent generative platforms, creating a comprehensive understanding of how large language models interpret and rank content. This has allowed the company to enhance its monitoring capabilities, setting the stage for innovative delivery mechanisms.

The newly acquired funds will expedite the rollout of the Scrunch Agent Experience Platform (AXP), an infrastructure layer tailored to help brands deliver optimized content directly to AI crawlers and agents. As traditional websites often fall short in terms of efficiency for AI interpretation, AXP allows brands to maintain their existing websites for human users while simultaneously providing structured, machine-readable content customized for AI engines. This dual approach aims to increase discoverability and enhance brand visibility without necessitating comprehensive website redesigns.

Currently in pilot testing with select enterprise clients, AXP is expected to roll out on a broader scale in the coming months. Jon Sakoda, a partner at Decibel, acknowledged Scrunch’s strategic advantage, stating, "They're not just observing the AI shift. They're helping brands rewrite the web for AI Agents." This recognition speaks to Scrunch's proactive approach, positioning itself at the forefront of the generative search evolution.

Despite the rapid growth of the generative search ecosystem, many brands remain unprepared for the changes ahead. Surveys indicate that over 70% of Fortune 1000 websites struggle to be interpreted by AI crawlers, leading to continuing investments in outdated search strategies. With a market potential exceeding $100 billion, the need for a transformative approach is clear.

"We believe the best marketers will be the ones who adapt first," Andrew added. Scrunch is committed to providing the tools and technology necessary for brands to thrive in the next era of digital marketing, one that is increasingly informed by how AI comprehends the web.

About Scrunch AI

Scrunch AI is an enterprise-grade platform designed to empower businesses to optimize their presence in AI search. By providing a robust suite of tools for competitive assessments, content gap analysis, and AI search optimization, Scrunch ensures that brands remain at the forefront of the evolving digital landscape. Under the leadership of Chris Andrew, the company has garnered a total of $19 million in funding, solidifying its position in the market and paving the way for future innovations. For further details, visit www.scrunchai.com.