Eggs Up Grill Announces Appointment of Kayla Money as CFO to Support Expansion Strategy

Eggs Up Grill Welcomes Kayla Money as Chief Financial Officer

Eggs Up Grill, recognized as the fastest-growing 'better breakfast' franchise across the nation, has named Kayla Money as its new Chief Financial Officer (CFO). This strategic appointment is expected to bolster the company's financial framework as it embarks on expanding its footprint in the competitive restaurant landscape.

Kayla Money's Background

Bringing over a decade of financial leadership experience within the restaurant sector, Money's previous role at Denny's Corporation saw her serve as the senior director of enterprise financial planning and analysis (FPA) and investor relations. In this capacity, she was pivotal in steering enterprise forecasts and long-term financial strategies for this well-established culinary brand.

In her new role at Eggs Up Grill, Money aims to streamline financial strategy, bolster budgeting efforts, manage capital allocation, and maintain banking relationships—all crucial elements for the brand's ongoing development.

A Focus on Sustainable Growth

Eggs Up Grill has demonstrated impressive growth records, including the opening of 18 new locations in 2025, marking its most successful year yet. This achievement was complemented by a remarkable streak of 20 consecutive quarters with positive same-store sales, alongside a 7% increase in same-store sales and an over 27% growth in average unit volume since 2021. As the company looks ahead, Money's expertise will be fundamental in sustaining this momentum and maximizing franchisee profitability while also enhancing long-term shareholder value.

"Kayla's wealth of experience in aligning financial strategy with franchisee support makes her an exceptional fit for our leadership team," remarked Ricky Richardson, CEO of Eggs Up Grill. "As we continue to expand, her responsible financial leadership will be vital in aiding franchisees in scaling effectively."

During her tenure at Denny's, Money collaborated with over 200 franchise owners to optimize profitability through strategies centered on pricing, cost management, and performance analytics. Her significant contributions also extended to the acquisition and successful integration of Keke's Breakfast Cafe, alongside her involvement in large-scale capital planning efforts.

Education and Credentials

Kayla Money holds a master of accountancy and a bachelor’s degree in accounting from the University of North Carolina at Charlotte. Additionally, she is a certified public accountant in South Carolina, showcasing her firm grounding in financial principles and standards.

"I am excited to be part of a brand that has established a loyal franchise network and a strong reputation," Money stated. "I am eager to work alongside the leadership team and franchisees to drive further growth, boost financial performance, and build long-term value."

Looking Ahead

Eggs Up Grill is relentlessly pursuing expansion opportunities across the United States. The company aims to attract seasoned multi-unit and multi-brand operators who are enthusiastic about expanding daytime dining concepts. Recently, the brand announced plans to establish five new units in Houston, strengthening its strategic growth roadmap in Texas. Additionally, the company is set to showcase its plans at the upcoming Multi-Unit Franchising Conference in Las Vegas this March.

For more details about the brand and its offerings, visit Eggs Up Grill’s official website. Eggs Up Grill, which originated in Pawleys Island, South Carolina, has been serving the community with excellent breakfast, brunch, and lunch for over 25 years. With more than 100 locations already operational and an additional 90 under development, the franchise has consistently been recognized for its profitability and overall excellence in the industry, including accolades from Franchise Business Review and Entrepreneur magazine.

As Eggs Up Grill continues to make its mark in the breakfast sector, Kayla Money's appointment signifies a commitment to not only financial excellence but also service quality, ensuring a fulfilling experience for both franchisees and diners.