The Rise of Subscription-Based Car Wash Services: 700 Members in Just Two Months
In a remarkable demonstration of innovation in the car wash industry, Kyounan Corporation has garnered substantial interest with the opening of their automated car wash facility, "Washing Unlimited.com® Tamanaegawa," which commenced operations on July 26, 2025. Within a short span of two and a half months, the service has successfully onboarded a staggering 700 members, exceeding initial expectations and establishing itself as a vital infrastructure for daily life in the Tamagawa area.
The facility employs cutting-edge technology to enhance the user experience significantly. Utilizing generative AI cameras for smooth vehicle identification, the car wash ensures efficient entry and exit management. Customers can make payments entirely through their smartphones, eliminating cash transactions and providing a seamless and modern service. Furthermore, by broadcasting congestion information live via YouTube, users have the ability to plan their visits more effectively during peak hours. This method of facilitating a cashless transaction not only simplifies the experience but also speaks to the tech-savvy nature of today's consumers.
Several elements have contributed to the rapid growth of members:
The term 'Rich Active Person' encompasses a demographic seeking to maintain their vehicles' cleanliness effortlessly.
Takahiro Tazawa, the representative director of Kyounan Corporation, expressed his gratitude:
"We are thankful that so many people have chosen to use our service in such a short time. We aim to enhance the convenience and experiential value, ultimately fostering a culture where customers can easily wash their cars whenever they like."
Looking ahead, Kyounan aims to accelerate the expansion of its network throughout the Tokyo metropolitan area, with plans to roll out this unmanned subscription car wash model nationwide. The introduction of the "Tokorozawa Nakafumi" location in Saitama, marking the company’s fifth directly operated outlet, is set to occur in December 2025. This unique subscription model, identified as "Washing Unlimited.com® Fururu Car Wash®", is drawing attention as an innovative business model that is revolutionizing the industry through digital transformation (DX).
Kyounan Corporation is committed to cross-industry collaboration, offering this new revenue-generating business model to potential business owners across various sectors.
Basic Information
Address: 3-21-27 Nagayama, Tama City, Tokyo, 206-0025
Operating hours: 7:00 AM - 9:00 PM (may vary seasonally)
Note: The facility operates without staff and auto-closes at the end of business hours.
Closed: Year-round (excluding New Year holidays)
Facilities
With nearly half a century of experience in the gasoline station and car wash businesses, Kyounan Corporation has been a trusted name primarily in the Tama region of Tokyo. The company pioneered unlimited drive-through car washes, beginning operations in February 2013, and has successfully integrated digital marketing through comprehensive strategies since September 2016. Following the triumph of its first direct outlet in Hachioji, Kyounan launched its second location in Akishima in 2018 and opened its first franchise in 2022. The current state of rapid DX implementation positions Kyounan to continue reshaping the way consumers approach car washing. CEO Takahiro Tazawa actively promotes digital transformation initiatives, recognized in media coverage and publications including Yahoo News and his own book.
For inquiries regarding this release, please contact:
Kyounan Corporation, Washing Unlimited.com Business Division
Attn: Ryo Ito
Address: 3-3-37 Haijima Town, Akishima City, Tokyo
Established: October 23, 1963
Capital: 150 million yen
Employees: 50
Phone: 042-544-0511
Fax: 042-544-0514
Email: [email protected]
URL: https://araihoudai.com/
Features of the Service
The facility employs cutting-edge technology to enhance the user experience significantly. Utilizing generative AI cameras for smooth vehicle identification, the car wash ensures efficient entry and exit management. Customers can make payments entirely through their smartphones, eliminating cash transactions and providing a seamless and modern service. Furthermore, by broadcasting congestion information live via YouTube, users have the ability to plan their visits more effectively during peak hours. This method of facilitating a cashless transaction not only simplifies the experience but also speaks to the tech-savvy nature of today's consumers.
Factors Behind Increasing Membership
Several elements have contributed to the rapid growth of members:
- - The sophisticated vehicle recognition system powered by generative AI
- - A subscription model that is fully operable via smartphone
- - Live streaming of congestion data on YouTube for enhanced user convenience
- - Complete cashless operation
- - The company's dominant strategy for regional branding with existing locations like Hachioji, Akishima, and Fussa
- - Accessibility to affluent active individuals wanting a hassle-free car cleaning service from the Tama, Hachioji, and Inagi regions.
The term 'Rich Active Person' encompasses a demographic seeking to maintain their vehicles' cleanliness effortlessly.
CEO's Comment
Takahiro Tazawa, the representative director of Kyounan Corporation, expressed his gratitude:
"We are thankful that so many people have chosen to use our service in such a short time. We aim to enhance the convenience and experiential value, ultimately fostering a culture where customers can easily wash their cars whenever they like."
Future Prospects
Looking ahead, Kyounan aims to accelerate the expansion of its network throughout the Tokyo metropolitan area, with plans to roll out this unmanned subscription car wash model nationwide. The introduction of the "Tokorozawa Nakafumi" location in Saitama, marking the company’s fifth directly operated outlet, is set to occur in December 2025. This unique subscription model, identified as "Washing Unlimited.com® Fururu Car Wash®", is drawing attention as an innovative business model that is revolutionizing the industry through digital transformation (DX).
Kyounan Corporation is committed to cross-industry collaboration, offering this new revenue-generating business model to potential business owners across various sectors.
About Fururu Car Wash® Tamanaegawa
Basic Information
Address: 3-21-27 Nagayama, Tama City, Tokyo, 206-0025
Operating hours: 7:00 AM - 9:00 PM (may vary seasonally)
Note: The facility operates without staff and auto-closes at the end of business hours.
Closed: Year-round (excluding New Year holidays)
Facilities
- - Number of car wash machines: 2 (one utilizing ultra-pure water)
- - Indoor drying area: 3 (dedicated carport)
- - Outdoor drying area: 6 (with 3 designated for smaller vehicles)
- - Drying towels: Available for purchase via vending machine
- - Indoor vacuum cleaners: 4 (2 indoors, 2 outdoors)
About Kyounan Corporation
With nearly half a century of experience in the gasoline station and car wash businesses, Kyounan Corporation has been a trusted name primarily in the Tama region of Tokyo. The company pioneered unlimited drive-through car washes, beginning operations in February 2013, and has successfully integrated digital marketing through comprehensive strategies since September 2016. Following the triumph of its first direct outlet in Hachioji, Kyounan launched its second location in Akishima in 2018 and opened its first franchise in 2022. The current state of rapid DX implementation positions Kyounan to continue reshaping the way consumers approach car washing. CEO Takahiro Tazawa actively promotes digital transformation initiatives, recognized in media coverage and publications including Yahoo News and his own book.
For inquiries regarding this release, please contact:
Kyounan Corporation, Washing Unlimited.com Business Division
Attn: Ryo Ito
Address: 3-3-37 Haijima Town, Akishima City, Tokyo
Established: October 23, 1963
Capital: 150 million yen
Employees: 50
Phone: 042-544-0511
Fax: 042-544-0514
Email: [email protected]
URL: https://araihoudai.com/
Topics Consumer Products & Retail）
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