#YOMIKO #JAA Advertising #Minister Prize

YOMIKO Receives Ministerial Award at 63rd JAA Advertising Awards

In a remarkable achievement for the advertising industry, YOMIKO, the renowned advertising agency headquartered in Minato-ku, Tokyo, has secured the prestigious Minister of Economy Prize at the 63rd JAA Advertising Awards. This competition, unique in its approach, is exclusively judged by consumers rather than industry experts, emphasising the impact of advertisements on actual audiences.

During this year's contest, a staggering total of 996 entries were submitted across four categories: Film Advertising, Audio Advertising, OOH Advertising, and Print Advertising, showcasing the diverse talent and innovation present in the advertising landscape. From all the award-winning entries, only one was selected for the Minister of Economy Prize, while ten mediators were chosen from each category, exemplifying the competitive nature of the awards.

The award-winning piece that earned YOMIKO the Minister of Economy Prize was created for the Miyazaki Prefecture Nishitō City and the Nishitō City Community Development Association, spotlighting the