Celebrating One Year of the Umeboshi Sour Specialty Store in Ebisu
The Journey to One Year in Ebisu
The Umeboshi Sour Specialty Store, headquartered in Shibuya, Tokyo, is celebrating its first anniversary in Ebisu. This unique establishment, known for its rich and flavorful umeboshi sour cocktails, aims to provoke a reconsideration of a beloved traditional ingredient. Inspired by the question, “Isn’t it strange that umeboshi sours are often too weak?” the brand took a bold step to create a powerful drinking experience showcasing rich flavor combinations.
A Unique Umeboshi Experience
At the Umeboshi Sour Specialty Store, visitors can enjoy an exceptional selection of umeboshi sourced from the finest producers. With nine types of umeboshi paired with three varieties of shochu, their menu presents a bold and delicious journey for the palate. The store’s concept is one of accessibility; there are no appetizers or cover charges, allowing patrons to enjoy a drink from one glass onwards. Additionally, the menu features a range of ume-infused foods and umeshu, making it a haven for ume enthusiasts.
Originally opened in Shimokitazawa in 2019 as Japan’s first umeboshi sour specialty store, the grand opening of the Ebisu location occurred in 2024, marking a pivotal expansion in the store’s mission.
Anniversary Celebration Details
To express gratitude towards its supportive customers, the Ebisu location is hosting a special free offer from June 18 to June 26, 2025. This exclusive event is only available at the Ebisu store and features select products: black sugar ume, yuzu ume, and smoked bonitoflavor umes.
Here’s how to participate:
1. Follow the official Ebisu store's Instagram: Enjoy a 50% discount on selected umeboshi sour drinks.
2. Post a mention on your Instagram: Enjoy one free cup of the selected drink.
Please note: These offers cannot be combined with other discounts like happy hour deals. Customers must order at least one drink even for free offers, and stock availability may result in changes or early termination of the promotion.
Future Developments
Looking ahead, the Umeboshi Sour Specialty Store plans to continue expanding through event participation, launching new locations, and creating innovative beverage products. The team passionately strives to update and elevate the perception of umeboshi sour throughout Japan, making these flavorful drinks accessible to a broader audience. With a robust presence on social media and a history of successful events and TV appearances, the company is eager to explore collaboration opportunities, which can be inquired about through their official Instagram or website.
Preserving Japanese Culture through Umeboshi
As a cultural staple, the traditional food ingredient umeboshi has faced declining consumption and production in recent years. The Umeboshi Sour Specialty Store is committed to preserving this valuable ingredient by introducing innovative umeboshi sour cocktails to diverse audiences, including younger generations. Despite facing challenges such as consistent flavor quality and showcasing the full potential of umeboshi, the store is dedicated to resolving these issues. Their goal is to provide a rich and flavorful umeboshi sour experience that resonates with customers, sharing the love for this cherished ingredient with more people.
This one-year milestone in Ebisu is not just a celebration; it’s a reflection of the brand's commitment to reviving and popularizing umeboshi as a cherished component of Japanese culinary heritage.
The Umeboshi Sour Specialty Store, headquartered in Shibuya, Tokyo, is celebrating its first anniversary in Ebisu. This unique establishment, known for its rich and flavorful umeboshi sour cocktails, aims to provoke a reconsideration of a beloved traditional ingredient. Inspired by the question, “Isn’t it strange that umeboshi sours are often too weak?” the brand took a bold step to create a powerful drinking experience showcasing rich flavor combinations.
A Unique Umeboshi Experience
At the Umeboshi Sour Specialty Store, visitors can enjoy an exceptional selection of umeboshi sourced from the finest producers. With nine types of umeboshi paired with three varieties of shochu, their menu presents a bold and delicious journey for the palate. The store’s concept is one of accessibility; there are no appetizers or cover charges, allowing patrons to enjoy a drink from one glass onwards. Additionally, the menu features a range of ume-infused foods and umeshu, making it a haven for ume enthusiasts.
Originally opened in Shimokitazawa in 2019 as Japan’s first umeboshi sour specialty store, the grand opening of the Ebisu location occurred in 2024, marking a pivotal expansion in the store’s mission.
Anniversary Celebration Details
To express gratitude towards its supportive customers, the Ebisu location is hosting a special free offer from June 18 to June 26, 2025. This exclusive event is only available at the Ebisu store and features select products: black sugar ume, yuzu ume, and smoked bonitoflavor umes.
Here’s how to participate:
1. Follow the official Ebisu store's Instagram: Enjoy a 50% discount on selected umeboshi sour drinks.
2. Post a mention on your Instagram: Enjoy one free cup of the selected drink.
Please note: These offers cannot be combined with other discounts like happy hour deals. Customers must order at least one drink even for free offers, and stock availability may result in changes or early termination of the promotion.
Future Developments
Looking ahead, the Umeboshi Sour Specialty Store plans to continue expanding through event participation, launching new locations, and creating innovative beverage products. The team passionately strives to update and elevate the perception of umeboshi sour throughout Japan, making these flavorful drinks accessible to a broader audience. With a robust presence on social media and a history of successful events and TV appearances, the company is eager to explore collaboration opportunities, which can be inquired about through their official Instagram or website.
Preserving Japanese Culture through Umeboshi
As a cultural staple, the traditional food ingredient umeboshi has faced declining consumption and production in recent years. The Umeboshi Sour Specialty Store is committed to preserving this valuable ingredient by introducing innovative umeboshi sour cocktails to diverse audiences, including younger generations. Despite facing challenges such as consistent flavor quality and showcasing the full potential of umeboshi, the store is dedicated to resolving these issues. Their goal is to provide a rich and flavorful umeboshi sour experience that resonates with customers, sharing the love for this cherished ingredient with more people.
This one-year milestone in Ebisu is not just a celebration; it’s a reflection of the brand's commitment to reviving and popularizing umeboshi as a cherished component of Japanese culinary heritage.
Topics Consumer Products & Retail）
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