MiO Partners with NAW and CDA to Enhance U.S. Retail Services

MiO Expands Its Support for U.S. Wholesalers and Retailers

MiO (pronounced Mee-Oh), a pioneering company that specializes in mobile ordering integration for various industries, has taken a significant step forward. The organization has recently joined two key U.S. trade associations: the National Association of Wholesale Distributors (NAW) and the Convenience Distribution Association (CDA). This strategic move is designed to enhance MiO's support for its extensive client base comprising wholesalers, retailers, and convenience stores across the nation.

A Strategic Move for Greater Support

The NAW stands as a leading trade association representing the colossal $8.2 trillion wholesale distribution sector in the United States. With over 35,000 companies and a workforce exceeding 5 million people spread across approximately 150,000 locations, being part of NAW significantly boosts MiO's visibility and networking capabilities within the industry. Meanwhile, the CDA advocates for companies involved in the convenience products sector, contributing to over $102 billion in U.S. convenience product sales.

Jennifer Grenz, CEO of MiO, highlighted the potential benefits of this alliance: "Our current and future clients include major brands, wholesalers, and manufacturers across various sectors, from grocery and convenience to automotive and pet supplies. The potential for streamlining mobile ordering processes and maximizing revenue opportunities is enormous. By joining NAW and CDA, we gain access to executive conferences, leadership opportunities, and the chance to learn from some of the top decision-makers in our field. This will help us improve our platform in the most relevant and practical way for our users."

Enhancing Efficiency and Education

MiO, known for its innovative software solutions in the wholesale sector, aims to provide unprecedented support to its current clients while also capturing new market opportunities. By joining NAW, the company plans to promote awareness regarding mobile ordering efficiencies. Additionally, its participation will facilitate education on simplified integration processes for complex data systems and help foster strategic partnerships that can further enhance services for MiO's clients.

Cameron C. Russell, Director of Strategic Partnerships at NAW, expressed enthusiasm about MiO's membership: "We are thrilled to officially welcome MiO to our community. We are eager to see how we can support this growing organization and how they will help our members with their deep expertise."

Similarly, CDA offers MiO a wealth of industry resources, including exclusive access to reports and updates on trends in the convenience store and food service sectors. This membership is poised to strengthen MiO's service offerings comprehensively.

Jenn Finn, Senior Director of Membership Engagement at CDA, stated, "We welcome MiO as a new member and look forward to their active engagement within our network."

Looking Ahead: Upcoming Events

MiO is well-prepared for the future, with plans to attend significant industry events. The annual NAW SHIFT Conference is scheduled for May 13-15, 2025, in Denver, Colorado, while the CDA's Convenience Distribution Marketplace will occur from February 16-18, 2026, in Arlington, Texas. Participation in these events will further solidify MiO's industry connections and foster its growth.

As MiO, previously known as Mobisoft, continues its decade-long mission to develop software that accommodates the needs of wholesalers, this partnership is expected to add tremendous value for existing clients while also supporting new businesses across diverse industries. Grenz added, "Being a part of NAW will significantly enhance the benefits we provide to our existing clients, ultimately supporting a wider array of industries."

About MiO

MiO is a Software as a Service company dedicated to facilitating real-time interaction with ordering, inventory, and sales data for businesses. Wholesale distribution operations in markets ranging from grocery and convenience to automotive and parts supply rely heavily on MiO for their ordering needs, providing flexibility even in offline scenarios. Their innovative solutions also deliver insightful data analytics for strategic planning and proactive revenue generation. MiO is now a proud member of both the NAW and CDA, backing its commitment to advancing mobile ordering functionalities across various sectors.