#Japan #Shibuya #Brand Transformation #Kontrapunkt Japan #Akiyo Hamaguchi

Experience Brand Transformation

The DMN membership program is excited to announce the `Brand Transformation` event designed to reshape how brands are defined and developed in today’s changing world. This engaging program will be led by Akiyo Hamaguchi, the representative of Kontrapunkt Japan, a robust design firm established in Denmark that has been a driving force in brand building for over 35 years.

Kontrapunkt has an impressive reputation for not only enhancing brand identity but also redefining what a brand stands for by integrating design with organizational management, cultural impact, and societal value. This program aims to equip participants with the necessary skills and insights to undergo a fundamental transformation in their branding approach.

Program Overview

The sessions are structured to guide participants through the essential steps and methodologies of brand transformation in detail. Attendees will engage in an interactive learning process that emphasizes not merely presenting a brand, but rather diving deep into the core values and missions of their organizations. Participants will learn how to create a brand that effectively resonates with societal relationships and changes through the following topics:

• - Day 1:

1. Introduction to Kontrapunkt and its philosophy
2. Creating designs for change
3. Understanding the transformation process
4. Participatory workshop exercises

• - Day 2:

1. Reflection on week one
2. Corporate identity development
3. Effective communication strategies
4. Building a strong corporate brand

Important Details

• - Dates:

- Day 1: November 21, (Friday) from 14:00 to 17:00
- Day 2: November 28, (Friday) from 14:00 to 17:00

• - Location: In-person at Jingu-mae, Shibuya
• - Price: 80,000 JPY (excluding tax)

This is a rare opportunity to engage in substantial discussions around brand transformation, moving beyond design to influence organization, society, and management. By being part of this program, participants will gain valuable insights into creating a brand that truly matters and reflects their organization’s ideals and objectives.

We encourage all individuals interested in innovative brand strategies to join us and experience this dynamic program firsthand! If you wish to participate or have inquiries, please feel free to reach out via the contact form provided on our website.

DMN: Pioneering Design Management and Innovation

The Design Management Network (DMN) is committed to fostering talent in business design by integrating innovation and design methods into organizations. They invite expert instructors who specialize in various themes, including design management, customer experience design (CX), digital transformation (DX), and future design, ensuring that future business leaders will gain the knowledge and skills necessary to drive innovation effectively within their teams.