#Japan #Tokyo #Cannes Lions #Dentsu #Nikka Whisky

Dentsu Group's Support for Nikka Whisky at Cannes Lions 2025

In an exciting collaboration, Dentsu Group has lent its support to Nikka Whisky's pop-up bar at the prestigious Cannes Lions International Festival of Creativity 2025. This event is regarded as one of the world's largest celebrations of creativity, and Dentsu's involvement signifies a commitment to fostering global brands like Nikka Whisky. The pop-up bar, located in Cannes, France, is recognized as an official venue for the event and aims to enhance the global presence of Nikka Whisky while celebrating its rich heritage.

A Unique Experience for Festival Attendees

The pop-up bar features a beautifully renovated interior that encapsulates the world of Nikka Whisky, offering an immersive experience for festival-goers. Visitors have the opportunity to appreciate diverse drinking styles, ranging from authentic rock cocktails to highballs, and they can indulge in a variety of exquisite cocktails, including classic drinks and innovative original creations. The intention behind this experience is to showcase Nikka Whisky's craftsmanship to the discerning audience that gathers at Cannes Lions.

During the event, the bar attracted approximately 1,100 visitors, representing an expansion of the success of a similar pop-up bar previously held in Tokyo's Omotesando in 2024. This initiative is aligned with Dentsu's mid-term business strategy announced in February 2025, focusing on supporting the global expansion of Japanese companies.

Strengthening Global Brand Recognition

Founded in 1934, Nikka Whisky has gained significant recognition as “NIKKA WHISKY” on an international scale. The pop-up bar at Cannes serves as a new endeavor aimed at expanding the recognition and brand strength of Nikka Whisky in line with the company's global branding efforts initiated during its 90th anniversary in 2024. The deep trust built between Dentsu Group and Nikka Whisky was crucial in making this venture possible.

At the Cannes Lions 2025 event, Nikka Whisky's creative advertising was recognized with a Gold Lion in the Industry Craft category for its project titled “NO LABELS.” This achievement further cements Nikka Whisky’s presence as a global brand. The festival evaluates not only the creative ideas but also the artistry, technique, talent, and taste that bring ideas to life.

Additionally, Nikka Whisky was honored in April 2025 with the Kantar Creative Effectiveness Award, recognizing it as one of the most creatively impactful brands that resonate with consumers worldwide.

Dentsu's Ongoing Commitment to Clients

Dentsu Group will continue to leverage its experiences in Japan to build a deeper understanding and foster long-term relationships with clients. By positioning itself as a growth partner, Dentsu aims to contribute to the global success of its clients through its established client-centricity approach.

As successes like the Cannes pop-up bar accumulate, Dentsu Group remains committed to enhancing client growth opportunities on a global scale. This partnership with Nikka Whisky exemplifies how partnerships can yield innovative marketing strategies, bringing Japanese craftsmanship and creativity to the forefront of international recognition.

For business inquiries, please contact Dentsu’s Account Lead for the 5th Business Production Bureau: Mita, Shimada at Email: group-cc@dentsu.com. For this matter, please reach out to Dentsu Group’s Corporate Communications Office: Kojima, Shimazu at Email: group-cc@dentsu.com.