#Japan #Tokyo #Collaboration #Sumikko Gurashi #Marugame Seimen

Marugame Seimen Meets Sumikko Gurashi

This summer, Marugame Seimen is bringing the whimsical world of Sumikko Gurashi to life with an exciting limited-time collaboration starting July 14, 2026. As a beloved Sanuki udon specialist dedicated to handmade, freshly made noodles, Marugame Seimen is thrilled to partner with Sumikko Gurashi, famed for its gentle characters that resonate with both children and adults alike. This collaboration promises a delightful experience for families and individuals as they enjoy a whole new picnic-inspired twist on their meals.

Collaboration Overview

The collaboration features four exciting offerings aimed at enhancing the summer dining experience. The standout product, the "Marutto Wakuwaku Udon Box," invites diners to enjoy colorful sides alongside chilled udon noodles. This picnic-themed box comes filled with a variety of delicious items such as shrimp tempura, octopus-shaped sausage, and crispy chicken, all designed to create a visually appealing and joyful dining experience.

Accompanying this delightful meal is the exclusive original udon ticket featuring limited-edition designs from Sumikko Gurashi, available to customers who purchase eligible items during the campaign. These collectible tickets will be revealed in two exciting series, adding an element of surprise to each visit.

For a complete experience, diners ordering any udon alongside the unique "Marugame Udonuts" will receive exclusive collaboration merchandise. The initiative aims to inject more fun into mealtime, making it memorable for everyone, from the littlest ones to the adults.

Special Offerings

1. Marutto Wakuwaku Udon Box

Aligning with the spirit of picnic joy, this unique box features teeming flavors and beautiful presentations, from spinach and broccoli paste simulating a grassy field to colorful assortments capturing the charm of Sumikko Gurashi.

• - Price: 690 yen (tax included)
• - Available: July 14 – August 31, 2026
• - Inclusions: The udon box comes complete with an original 3D lunch mat and picks, perfect for immersing yourself in the world of Sumikko Gurashi even while eating.

2. Limited Edition Udon Tickets

Every bowl of udon ordered during the campaign rewards diners with a special collectible udon ticket displaying original artwork from Sumikko Gurashi, available in different designs across two phases:

• - Phase 1: July 14 – August 3, 2026 (5 designs + 1 secret)
• - Phase 2: August 4 – August 31, 2026 (5 designs + 1 secret)

3. Original Collaboration Merchandise

Those who order any bowl of udon along with the "Marugame Udonuts" will receive randomly distributed original collaboration items:

• - Phase 1: Coasters featuring Sumikko Gurashi designs
• - Phase 2: Clip bag ties with character motifs

4. SNS Campaign

To elevate the excitement, a social media campaign will run throughout the collaboration period. Followers of Marugame Seimen’s official account on X (formerly Twitter) can participate for a chance to win an exclusive insulated bag featuring Sumikko Gurashi designs. This is a wonderful opportunity to engage with the brand while enjoying the limited-time offerings.

Dining Experience for Families

With the summer break often increasing family meal commitments, Marugame Seimen offers a stress-free option for lunch and outings. Surveys indicate that about 70% of parents feel more burdened by meal preparation during this time. The unique menu with its emphasis on fun and visual appeal offers a relaxing yet delightful solution for family dining, making everyday meals more enjoyable.

About Marugame Seimen

Founded with the vision of delivering fresh, handmade udon, Marugame Seimen is committed to quality. Each of its locations crafts noodles from 100% Hokkaido wheat flour, ensuring authentic taste and texture that locals appreciate. The brand's dedication extends to sustainability and community engagement. Marugame Seimen actively promotes eco-friendly initiatives and educational programs regarding food preparation, making it a leader in both cuisine and corporate responsibility.

In summary, this collaboration between Marugame Seimen and Sumikko Gurashi invites everyone to step into a trendy and comforting dining atmosphere, merging delicious food with beloved characters, ensuring a memorable culinary adventure this summer.

For more details about this charming collaboration, visit the official campaign site here.